1 / 4

The Yellow Fat and Edible Oil Market - UK - September 2012

Bharat Book introduces a report "The Yellow Fat and Edible Oil Market - UK - September 2012". However, several new ‘lighter’ products launched in 2012 are looking to challenge consumers’ perceptions in this regard and aim to rebuild volume sales with the support of significant above-the-line investment by the leading brands.

bharatbookseo
Download Presentation

The Yellow Fat and Edible Oil Market - UK - September 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Yellow Fat and Edible Oil Market - UK - September 2012 Bharat Book Bureauwww.bharatbook.com

  2. Summary Description How can health and wellbeing spreads improve consumer perceptions? How can brands explore ease of use for standout? Is there potential for brands to build engagement online? What attributes can yellow fat brands highlight to target under-25s more effectively? Estimated to reach £1.79 billion in 2012, the yellow fats and edible oils market has grown by 45% since 2007, driven almost entirely by retail price inflation since volumes have declined by 4% over the 2007-12 period. Usage levels have stalled in butter and fallen in spreads and edible oils, reflecting consumers’ cost and health concerns. Up to 2011, health and wellbeing spreads struggled to win over consumers for whom the number one priority is taste. However, several new ‘lighter’ products launched in 2012 are looking to challenge consumers’ perceptions in this regard and aim to rebuild volume sales with the support of significant above-the-line investment by the leading brands

  3. Table of Contents: Introduction Definition Definitions of yellow fats AbbreviationsExecutive SummaryThe marketFigure 1: Forecast of UK retail sales of butter, spreads and edible oils, by value, 2007-17Volume sales far outpaced by value salesFigure 2: Growth in UK retail value and volume sales of butter, spreads and edible oils, by segment, 2009-11Butter Spreads Cooking and baking spreads Edible oils Forecast Market factors Lacklustre demand for healthy eating products stimulates innovation Bargain-seeking mentality remains high among frugal shoppers Growth in two key age groups bodes well for yellow fats and oils Companies, brands and innovation Market shareFigure 3: Estimated brand shares in the butter and spreads* market, 2011Innovation Adspend The consumer Trends in usage Purchase of butter and spreadsFigure 4: Purchase of yellow fats, by type, May 2012

  4. For more information: Bharat Book Bureau Phone : +91 22 27810772, 27810773 Fax : +91 22 27812290 E-mail : info@bharatbook.com Website : www.bharatbook.com • Kindly click on : http://www.bharatbook.com/market-research-reports/food-market-research-report/the-yellow-fat-and-edible-oil-market-uk-september-2012.html Or visit

More Related