01- Persona #1

2. 01- Persona #1 1 Dana Dana Sammons, 25, is a single, non-married web developer residing in Shelburne, Vermont. Even though Dana earns a modest income, making ends meat can often be a struggle with the high cost of living in Chittenden County and the surrounding Champlain Valley. Ever since early high school, Dana has attained to a strict vegetarian diet, avoiding any consumption of meat and poultry products, as well as seafood. Because of this, she is searching for products and supplements to make up for the loss of daily proteins in her diet. Despite the large selection of health food stores in nearby Burlington, such as the Onion River Co-Op, the prices for organic protein products can be quite expensive, hampering her weekly expendable income. Now, Dana is looking for a place where she can buy the specific products she wants in bulk at reduced unit prices. Additionally, Dana has also been seeking an online nutritional resource guide for vegetarian-based diets and protein-based supplements. (Image creative commons licensed from Flickr) Age Group: 20-30 Income: $45-$50k Needs: - Bulk products at reduced prices - Supplements to make up for the loss of protein (vegetarian diet) - Online nutritional guidance

3. 02- Persona #2 1 Ed Edward Brandt, 64, is a retired, army colonel living in rural Lewis County in Upstate New York on the western outskirts of the Adirondack Park. Being a diabetic, it is important that Edward receive specialized dietary supplements to help assist in controlling his blood sugar levels. Although scattered smaller independent grocery stores do exist in Edward’s area, few of them have the selection of products that he is looking for. The closest variety of organic-based products and supplements are found in the Wegmans and Price Chopper stores in Syracuse, about an hour and forty minute drive from Edward’s home in Lowville. Edward is now looking for an online site where he can purchase specific supplements and have them shipped to his house so he can avoid the hassle and cost of having to make monthly trips to visit the larger supermarkets in the Syracuse area. (Image creative commons licensed from Flickr) Age Group: 60-65 Income: $35-$40k Needs: -Diabetic; vitamins and supplements for controlling high blood sugar levels

4. 03-My Account 1 User attempts to log into their account: 1.) User moves cursor and clicks on the “My Account” icon at the top of the front page 2.) At the “My Account” page, the user enters their password and user name information 3.) The server then redirects the user to a page displaying specific personalized information, including recommendations, shopping history, order status, billing information, etc. Log In Exceptions: Step 1: Incorrect password is entered 1.) Server directs the user to a page with an error message where they are prompted to re-submit their password 2.) If the password is entered correctly, the user’s personalized My Account page should appear Step 2: Incorrect user name is entered 1.) Server directs the user to a page with an error message where they are prompted to re-submit their user name 2.) If the user name is entered correctly, the user’s personalized account page should appear Wireframe/storyboard goes here

5. 04-Products 1 User attempts to browse and purchase products: 1.) User clicks on the “Products” link at the category bar near the top of the page 2.) At the products overview page, the user then clicks on one of the products sub-categories displayed on the left –hand side of the screen 3.) When the specified sub-category page is opened, several images with text descriptions are displayed, each which link to a specific item available for sale. 4.) When a user clicks on one of the links, a product overview page is displayed with detailed information concerning the item. Through this page, one may also check on product reviews from previous users. 5.) If the user decides to purchase an item, the specific quantity to be bought is entered into the designated area. The “Buy” button is then pressed, placing the item in the user’s Shopping Cart. Purchasing Exceptions: Step 1: User enters a quantity of an item greater than the amount available on hand at the warehouse facilities 1.) An error screen is displayed, explaining to the user that the store will be unable to fulfill their order, as the quantity they had entered of the item is greater than the total number available in stock at the warehouse 2.) The user is prompted to enter a different quantity (smaller than the amount remaining at the warehouse) 3,) The user enters the new amount and re-submits their order Step 2: User decides to purchase an item without first specifying a quantity 1.) An error screen is displaying instructing the user to specify the quantity they wish to purchase 2.) The user enters the new amount and re-submits their order Wireframe/storyboard goes here

6. 05-Investor Relations 1 User wants to receive the latest corporate & financial information: 1.) User clicks on the “Investors” link at the category bar near the top of the page 2.) The web browser should now be directed to the Investor Relations overview page 3.) From the overview page, the user may view the latest shareholder meeting via embedded video from YouTube or access the latest annual reports, investor newsletters, and FTC filings from direct links. Additionally, users may look up specific information concerning corporate financials using the sub-category links on the left-hand side of the page. Wireframe/storyboard goes here

7. 06-Gifts 1 User is looking to purchase gifts for friends, family members, and relatives: 1.) User clicks on the “Gifts” link at the category bar near the top of the page 2.) The web browser should now be redirected to the Gifts overview page 3.) From the overview page, the user may click on links concerning Gift Baskets and Gift Cards. Specific topics within the two categories, such as gift card balance, or information relating to certain specific varieties of gift baskets may be viewed through the sub-category window on the left-hand side of the page. Wireframe/storyboard goes here

8. 07-Home-Search 1 User attempts to search for specific information: 1.) User moves the cursor to the search tool area found near the top of the screen 2.)The user then enters the term they wish to search for in the textbox area of the search tool and presses “go” 3.) The browser should now display a page with a list of results matching the term submitted by the user Search Exceptions: Step 1: User presses the “go” button without entering a term into the textbox 1.) The browser re-directs the user to a page displaying an error message 2.) On the error screen, the user is prompted to conduct another search 3.) The user enters a term into a search box on the page and presses “go” Step 2: User enters a term which is not found in the catalogued database of site records 1.) The browser re-directs the user an error page, specifying that the term(s) that they had submitted did not match any of the terms found in the site database 2.) The user is prompted to conduct another search 3.) The user enters a term into a search box on the page and presses “go” Wireframe/storyboard goes here

9. 08-Blueprint Page #1 (Products) 1 Notes: A.) Grocery categories include Organics, Spices, Hot Sauces, Juice, Tea, Coffee, Wine, Olive Oil, Vinegar, and Maple Syrup Wireframe/storyboard goes here A.

10. 09-Blueprint Page #2 (Shopping Cart & My Account) 1 Notes: B.) Users may purchase products either through signing into their store account or by paying as a guest C.) When a user signs in, either they will be redirected to their store account or an error page will be displayed if an incorrect password or user name is entered Wireframe/storyboard goes here

11. 10-Blueprint Page #3 (Gifts) 1 Notes: D.) Gift basket categories include General, Vegetarians, Vegans, Students, and Gluten Free E.) Users attempting to purchase gift cards or gift baskets will be redirected to the Shopping Cart for payment information Wireframe/storyboard goes here A.

12. 11-Blueprint Page #4 (Recipes #1) 1 (continued on the next slide)

13. 12-Blueprint Page #4 (Recipes #2) 1

14. 13-Blueprint Page #5 (Health Information) 1 Wireframe/storyboard goes here

15. 14-Blueprint Page #6 (Gifts) 1 Wireframe/storyboard goes here

16. 15-Blueprint Page #8 (Corporate) 1

17. 16-Blueprint Page #8 (Investor) 1 Notes: F.) When one attempts to download, a screen will be displayed prompting the user, followed by the full download of the report files

18. 17-Blueprint Page #9 (Health Information) 1 Wireframe/storyboard goes here