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Projecting the Personality of Your Market. Describing Your Personality Worksheet 1. Defining Your Personality. Defining Your Personality: Mission & Vision. The MISSION drives everything else. Defining Your Personality: Mission & Vision. The MISSION drives everything else CUESA & FPFM
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Describing Your Personality Worksheet 1
Defining Your Personality
Defining Your Personality:Mission & Vision The MISSION drives everything else
Defining Your Personality:Mission & Vision The MISSION drives everything else CUESA & FPFM Mission Vision Worksheet 2
Defining Your Personality:Management Is EVERYONE going the same direction?
Defining Your Personality:Management Is EVERYONE going the same direction? CUESA & FPFM Board Staff Committees Expectations Worksheet 2
Defining Your Personality:Sellers REALITY versus aspirations
Defining Your Personality:Sellers REALITY versus aspirations CUESA & FPFM Farmers Vendors Restaurants Worksheet 2
Defining Your Personality:Shoppers REALITY versus aspirations
Defining Your Personality:Shoppers REALITY versus aspirations CUESA & FPFM Demographics Expectations Worksheet 2
Defining Your Personality:Programs Are your MESSAGES clear? Mxtf hgj brlpp wq jww gfy!
Defining Your Personality:Programs Are your MESSAGES clear? CUESA & FPFM Goals Formats Costs Mxtf hgj brlpp wq jww gfy! Worksheet 2
Defining Your Personality:Services How may we help you? Worksheet 2
Defining Your Personality:Services How may we help you? CUESA & FPFM Goals Services Sellers Worksheet 2
Defining Your Personality:Markets REALITY versus aspirations
Defining Your Personality:Markets REALITY versus aspirations CUESA & FPFM Site Products Programs Services Worksheet 2
Projecting Your Personality
Projecting Your Personality Make sure your Mission, Management, Sellers, Shoppers, Programs, Services & Markets are aligned
Projecting Your Personality Then PROJECT them through unified branding, media, promotions, communications, programs, events
Case Study CUESA… …Queso? Cue-za? Kaysa? WHO?
OUR MISSION: The Center for Urban Education about Sustainable Agriculture (CUESA) is dedicated to promoting a sustainable food system through the operation of the Ferry Plaza Farmers Market and its educational programs.
Goals Increase Parking Options Comparative Pricing Info Market Layout Sustainable Ag & Vendor Frameworks Specials for Locals
Goals Easier Name Unified Look Progressive/Leading Edge Implying Quality Reflecting Our Values
Results TBD- vote on new name & brand at next Board meeting
Projecting the Personality of your Market Worksheet 3