William E. Gaar And Buckley LeChevallier P.C. Attorneys At Law Present

1. William E. GaarAndBuckley LeChevallier P.C.Attorneys At LawPresent

2. Social Media In Today’s Workforce Privacy, Ethics & Technology Collide

3. FaceBook Fiasco ‘Canada woman to fight insurance co. over Facebook’ -Comcast.net News http://www.comcast.net/articles/news-general/20091122/CN.Canada.Facebook.Insurance/

4. What is Social Media - Wikipedia Social Media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Businesses also refer to social media as user-generated content (UGC) or consumer generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age.

5. Social Media’s Three Components • Concept (art, information, or meme); • Media (physical, electronic, or verbal) • Social interface (intimate, direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).

6. Common Forms of Social Media • Concepts, slogans and statements with a high memory retention quotient, that excite others to repeat; • Grass-roots direct action information dissemination such as public speaking, installations, performance and demonstrations; • Electronic media with ‘sharing’, syndication, or search algorithm technologies (includes internet and mobile devices); • Print media, designed to be re-distributed.

7. Why does Social Media Have Relevance to Me in the Workforce? Business Owner Perspective – Employee Productivity Business Secrets Liability for Discrimination Employee Perspective – Employee Productivity Employee Engagement Employee Information About Work Privacy Culture Safety

8. Employment Laws That Interface with Social Media • Federal/State Anti Discrimination Laws • Race, Religion, Gender, National Origin, Sexual Orientation, Disability, Bankruptcy, Age, Health • Faire Credit Reporting Act • State Common Law • Negligent Hiring • At-Will Employment • Right to Privacy • Stored Communications Act

9. Social Media in the Hiring Process – Can and Should It Be Used Privacy vs. Right/Obligation to Know

10. Businesses Use Social Media in the Hiring Process Right/Obligation to Know beats Privacy

11. Businesses Use Social Media in the Workforce • Recruiting • Engagement • Corporate Knowledge • Crisis Management

12. Social Media Backfires • Sexual Harassment • Discrimination

13. Social Media as a Valid Business Tool • Ethics • Law • Culture

14. Questions??