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Horizon Utilities Tri-Launder 3000 Sheena Lymaster , Brent Gordner , Dan McKenna, Aramis Baez

Horizon Utilities Tri-Launder 3000 Sheena Lymaster , Brent Gordner , Dan McKenna, Aramis Baez Introduction to Business: Section 1 23 November 2008. Executive Summary. Specializes in appliance manufacturing Offers quality products to the busy household

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Horizon Utilities Tri-Launder 3000 Sheena Lymaster , Brent Gordner , Dan McKenna, Aramis Baez

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  1. Horizon Utilities Tri-Launder 3000 Sheena Lymaster, Brent Gordner, Dan McKenna, Aramis Baez Introduction to Business: Section 1 23 November 2008

  2. Executive Summary • Specializes in appliance manufacturing • Offers quality products to the busy household • Cutting edge technologies designed to save time and money • Premier Product • Tri-Launder 3000  • One appliance • washes • dries • folds • First of its kind

  3. Vision & Mission Statement • Offering quality products to the busy household who needs to make the best use of their precious time.  • Unlike our competitor's appliances, which demand hours of attention, Horizon Utilities will offer cutting edge products that will save the consumer time and money.

  4. Company Overview • Start-up corporation • Located in Bloomsburg, PA • Utmost object is to alleviate tedious tasks for the consumer. eg: folding

  5. Product Plan • Designed to take the guest work out of housework • Saves time • Energy efficient • Space saving • Technology is under patent • Available at all major appliance suppliers

  6. Marketing Plan • Marketing Mix: •  1. Product • orange • environmentally friendly packaging • 3 year limited warranty   • 2. Price • introductory price: $2499 • price skimming  • 3. Promotion • advertised via infomercials & brochures • 4. Place • manufactured in Bloomsburg, PA • distributed nationwide • 5. People • busy household • save time, space, energy

  7. Management Plan Organizational Building Blocks : • 1. Division of labor • supervisor of each department • supervisor reports to department manager • 2. Departmentalization • led by four CEO's • then broken down into Operations, Marketing and Finance • 3. Managerial Hierarchy • tactical planning • legitimate power • participative • 4. Span of Control • top management in charge of 3 depts. • these managers in charge of 9 depts. beneath • those in charge of individual depts. • 5. Decentralization • decision making authority pushed down organizational hierarchy

  8. Human Resource Plan • Compensation & Benefits • Employees paid competitive wages • Paid directly based upon hours worked • Bonus for reaching monthly performance goals • Health insurance  • full time employees • company covers 70 percent health benefits • Paid vacation • 1 week for 1 year • 2 weeks for 2 years • 3 weeks for 3 years  • after 3 years, guaranteed 3 weeks vacation  

  9. Operating Plan • Manufacturing : •  Meet design requirements and specifications. • A product must be manufactured by the most economical methods in order to minimize costs.  •  Production methods must be sufficiently flexible so as to respond to  changing market demands  • Labor: •   Each department is overseen by a Supervisor •   Strongly takes inputs by employees into consideration •   Job rotation

  10. Financial Plan • Cost: $2,499.00 • Plan to Finance Cost: • Calculates an estimated cost of about $500,000 in order to start the business. • 40% ($200,000) loan from back • 60% ($300,000) up front • Each CEO puts up $75,000 • Goal is to maintain in the Black Zone (profits gained)

  11. Office Technology Plan • Technology Plan has been calculated to cost about $60,000 • Software: • Microsoft Money 2006 (standard) • Operating systems • CAD • Hardware: • Comuters • CNC Machinary • Tools: • Motor • Convayor system • CNC Machinary • Computers • Pneumatic and Hydraulic tools • Generators • Forklifts

  12. Ethics and Social Responsibility • 1.  Common Law • all employees obey community laws • cooperate with all co-workers • report any ethical issues to supervisors • 2.  Customer is always right • consider the customer first • satisfaction is always to be 100% • ensure customers that all products are best quality • 3.  For Our Employees • equal oportunity employer • maintain competitive wages • ensure all employees have up to date training

  13. Competitive Advantage • Always build state of the art products • Put the customer first • Competitive pricing • Keep open ideas from investors and employees for new products or improvements • Survey the current market to keep Horizon Utilities on the edge of technology

  14. Future Vision • Quick global market • Global market important to customers, investors, employees • New products to improve time consuming, everyday tasks • Continue to maintain fresh look for current market • Make improvements on products as needed according to customer feedback • Continue to build and improve company, • Goal to become leading utility product in the industry

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