Will P2P Users Cooperate with ISPs? A Word-of-Mouth Communication Approach

1. Will P2P Users Cooperate with ISPs?A Word-of-Mouth Communication Approach PiotrWydrych (AGH University of Science and Technology, Poland); PiotrCholda (AGH University of Science and Technology, Poland) IEEE ICC 2012 - Next-Generation Networking Symposium pp. 2639-2644 101062643 范家賓 2013/6/18

2. Outline • Abstract • Introduction • The model • Simulation results • Further Work • Conclusion

3. Abstract • The problem of application-level traffic optimization(ALTO) • (a) The case that before the option to cooperate with ISP and optimize the service is enabled • (b) The case in which all clients try to optimize the traffic. • In this paper consider: • User may not wish to cooperate with the ISP • User does not perceive the optimization possibility to be valuable enough to cooperate with ISP • Analytical model: Calculating the time-dependent value of the predicted popularity of the cooperate-to-optimize option

4. Introduction • P2P • ISPs gained massively broadband access • Uncontrolled costly inter-domain flows • Focused on proposing methods to decrease P2P flows that cross Autonomous Systems(AS) boundaries. • Cooperate between users of P2P and ISPs 1. “Can ISPs and P2P users cooperate for improved performance?”, V. Aggarwal, A. Feldmann, and C.Scheideler 2. “P4P: Provider portal for applications”, H. Xie, Y. R. Yang, A. Krishnamurthy • Compare two case: with optimization service being either fully off or totally on. • Assume: all users either willing to cooperate with their ISPs or not ALTO: application-layer traffic optimization

5. Introduction • Knowledge about new Internet options • Internet forums, blogs, chats …. • Information shared among users is called the common knowledge • Word-of-mouth marketing • Choose between two opitons then providing different payoffs • (a). Use the unmodified P2P application and encounter plausible traffic(and quality) suboptimalities • (b). Cooperate with ISPs and optimize the traffic generated by the P2P application • Develop a model to predict the level of the user-ISP cooperation. • Ellison and Fudenberg, ”Word-of-mouth communication and social learning”

6. The model • At moment t0theALTO service is introduced and ISPs ask end-users to cooperate with them. • Three group: (a). Always cooperating : cooperative users (probability: α) (b). Always non-cooperating : non-cooperativeusers ( probability: β) (c). Cooperate if see cooperative users receive better payoffs than who do not cooperate: rationaluser (probability: 1-α-β) • Peer’s actions on a timeline • Enter the overlay network at t • Probability x(t)decides to cooperate, 1-x(t)decides not to cooperate. x(t) depends on the Npayoffssamples held in the common knowledge on previous state of network. • Publishes the information and payoff it received to the common knowledge forever. • Leaves the overlay network.

7. The model The Poisson process arrival rate is modulated by the ALTO popularity • The generation of payoff is modeled by two queueing systems Mt : Gt: ∞ : The number of servers • General relations • Cooperating user arrive with the rate • Non-cooperating user arrive with the rate The time needed to assess QoE may vary during the whole modeled period

8. The model • General relations τ: the period of time from the users entering the system at tin to need to assess QoE • The users which enter the system at tin publish their payoffs at tout with the rate • The intensities of the process of arrival of the payoff samples to the common knowledge at t is characterized by • The intensities of the arrival of the payoff samples perceived by a deciding user are given as T: time constant

9. The model • :The probability of selecting a payoff sample generated by a cooperating user from the common knowledge • The average properties of he random variables • 1≦ k＜ N payoff samples where generated by cooperating users from the common knowledge • The probability that a rational user would cooperate: ( binomial distribution B(N, )). • The probability that a user will decide ( at moment t ) to cooperate

10. The model • Metric for File-Sharing System • Accesses the QoE and maps download times to payoffs We needs time τto download a file, we assume that the payoff received is equal to –τ • According to this metric • Possible to calculate the probability density function(pdf) of random variables describing the payoff samples arriving to the common knowledge • Payoff sample is generated at moment t : User finished downloading a file at t • The probability that a payoff publishes at t and equal to –τis equal to the probability that a user started downloading at t –τand finished at t • The pdfof these random variables The longer a user downloads a file, the lower is the payoff it receives.

11. Simulation results • The topology used in the simulations Perform in the Erouption.SBitTorrent network simulator The ALTO service was deployed in all stub ASes. • After 10 hours to warm-up, the overlay network is stable and the common knowledge contained a sufficient number of payoffs samples, the ALTO service was started. • N samples were randomized from the common knowledge using the weighted sample. • The weight of each payoff sample was equal to , T = one hour • Both α and βwere set to 5%

12. Simulation results • The comparison of the model-based calculations and the simulation results

13. Simulation results • Reaction to changes of parameter values • The time constant T determines how fast ALTO popularity grows to its maximum and how fast the system converged to the stable state • The stable-stae value of the ALTO popularity does not depend on the time constant T

14. Simulation results • The larger the file, the bigger was the ratio of download times for cooperating and non-cooperating users. • The larger the file, the more beneficial it was for users to cooperate and the higher was the stable-state value of the ALTO popularity

15. Simulation results • The stable-state value of the ALTO popularity depends more on βthan α

16. Further Work • Not every user is aware of the possibility of optimization from t0 • αshould be varied over time. Provides a new service to its clients, it starts an advertising campaign to get the clients interested in the service. • A user not only at its start to make decision. makes a decision periodically

17. Conclusion • By using a word-of-mouth communication model to calculate the popularity, if the users can be really interested in the ALTO-related cooperation, • Will P2P Users Cooperate with ISPs? • The output is not only an the optimistic fact, but also finding some general rules of the thumb (1). The share of cooperating users will be quite high and not dependent on the time horizon. (2). The more a user exploits P2P system, the easier it is to convince such a client to the cooperation. (3). In a long-run the only users who will not cooperate are the ones that are generally unwilling to cooperate; the rational or positive user will be convinced by performance improvement at last.