5 Important Aspects of Online Shopping in 2019

1. 5 Important Aspects of Online Shopping in 2019 The development of information technology, especially the creation of internet, has changed the way consumers shop dramatically. The number of online consumers has been increasing. There are many beneficial aspects for consumers. However there are also some aspects that can be a hurdle. Here are five elements that can give you a real fighting chance against your competition. 1. Great user experience: Customers associate well-designed websites with quality and reputation. Apart from an attractive site, every website should have a logical flow so that customers always know what to do next and how to get back to where they were. Ensure your products are easy to find, easy to buy, and that your website entices your visitors into not leaving without giving you some way of getting in contact with them once they have left. 2. Visibility of a large range of quality products: As in retail, if you come to an online shop and most products show ‘out of stock’ or you have a very limited range of products, it will almost always be a negative online shopping experience. The Effective Measure Report measured that 47.5% of online shoppers would increase their spend on a website if they have more quality products to offer, and 60.5% of the shoppers are very price sensitive, so if you stock great products at competitive prices you will dramatically increase your chances of taking a bigger chunk of the market. Lastly, ensure you have great product descriptions and quality product images, as these are two factors that increase the perception of quality when it comes to online shopping. 3. Frequent marketing campaigns: Many businesses are unwilling to spend money on marketing and advertising, but you cannot build a shop and magically expect people to find your store and start buying your products. You need to have a great marketing strategy that covers both on site campaigns as well as external drives to pull people to your site. The Effective Measures Report measured that 16.3% of online shoppers buy online at least once a month, and 17.5% at least once every 3 months. This shows that you should have promotions and campaigns at least once a month, and at the very least once a quarter. 4. Ensure more security: It is quite obvious but worth mentioning anyway – if you have various methods for clients to pay, your sales will increase. This is a trend that follows traditional retail where you can buy cash, swipe your card, make an EFT or get it on credit through a personal loan. Online shopping has had limited options in the past when it comes to payment, but voucher shopping and prepaid cards have become increasingly popular. 5. Quick delivery with packaging:

2. Two elements we’ve noticed time and time again is that quicker delivery times and seamless returns has a massive impact on online shop sales. Amazon.com is a trend setter in delivery and logistics as they are always looking at ways to improve their turnaround times. They have set up warehouses across the globe and are even starting to predict your buying behaviour based on browsing, and then loading your “predictive parcel” in a locker ready for shipping once you hit the ‘Buy Now’ button. They do all this because they understand the importance of quicker delivery times for their customers. If you have these five elements you should be in a good position to increase your sales in an increasingly competitive market but also a growing market. You don’t always have to be the best at everything you do, but you always need to know what the best are doing so you can devise your counter strategies. Online Shopping Information Initiative by BigPitara.com For more updates, visit our Social Media #bestonlineshoppingwebsiteinbhilai, #bigpitara.com, #flipkart, #amazon, #aspectsofonlineshopping, #shoppingin2019