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www.clientswebsitecompany.com

www.clientswebsitecompany.com. WEBSITE ARE THE EXTENSION OF YOUR BUSINESS NOT A NIGHTMARE. Goals for your Business and Website. BUSINESS GOALS – 1 YEAR, 5 YEARS INCREASE REVENUE INCREASE BRANDING BE UNIQUE. You website should aim towards the same goals. Does it?. Who is your

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www.clientswebsitecompany.com

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  1. www.clientswebsitecompany.com WEBSITE ARE THE EXTENSION OF YOUR BUSINESS NOT A NIGHTMARE

  2. Goals for your Business and Website • BUSINESS GOALS – 1 YEAR, 5 YEARS • INCREASE REVENUE • INCREASE BRANDING • BE UNIQUE You website should aim towards the same goals. Does it?

  3. Who is your Target Audience Refer to the specifics of a particular user in a specific circumstance. • Age • Gender • Income • Lifestyle • Language • Technology ability • Occupation • Reason to visit site • Education

  4. Two groups within each target audience: • Potential (if they knew you existed) • Finds you via Search Engines, printed material, etc. • Direct (know you URL) • Found you via referrals, email with link, visited business.

  5. Know your Audience then Build your Site • Site Architect (Navigation - Links) • Layout and Design • Content • Interactivity – forms/galleries • Graphics • Colors • Font • Errors • Browser Compatibility

  6. Ingredients to a Healthy Website • Content Management • Blog, Twitter, Facebook • Lead Intelligence • Landing (home) Page • SEO

  7. Content Management • Content is relevant and up to date. • Change at the minimum of every three months – images and /or content. • When changing update with keywords relevant to the page. Use a keyword tool to find ones that fit your business. • Content should be no less than 200 words and no more than 700 words per page.

  8. Social MediaBlogs, Twitter, Facebook, Linken • Helps promote site • Good for changing content in a site • Takes time to keep up with

  9. The Landing Page • Is it Simple? • Does the heading HOOK the audience? • Is there an irresistible offer to bring the user into the site? • Are you generating leads? • Use short forms to capture information. • Great simple way, offer a e-book or PDF on “how to” but to have it sent or open the link to it, ask for name, and email. • Readability is it clustered? The font wrong size? Etc.

  10. SEOHow a Site is ‘indexed’ • Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. • In addition, Google processes information included in key content tags and attributes, such as Title tags and ALT attributes.

  11. How Searches Work Title MetaDescription Web Address

  12. SEO is the Culmination of: • Correct placement and use of keywords • Title tag • Description Meta tag • Keyword Meta tag • Headings Tag • Alt Tags – images • Validation of site- validated by W3C • Content – spell check and readability • Usability – user friendly • Speed of loading • Robot command • Strong Domain Name

  13. Title Tag The title for each page should be unique The title is located <head> section of the HTML code for the site. It is what you see at the top of the browser. The title should contain 2-3 keywords. 10 – 64 characters in length, Google ignores anything over 100.

  14. Description Tag Description Meta Tag contains at least both the primary and secondary keywords. Place most important keywords in the first part. Total length including spaces should not exceed 149 characters. Write the description tag for humans to read. Each page relevant to the information use words such as free, on sale if possible.

  15. Keywords Though not used by many search engines, it is necessary to add an Meta tag for them. General rule: 4 -8, make them phrases instead of single words, and separate with commas. Place them at least once in the content Example: bassets hounds for sale, dogs for sale in bastroptx, puppies for sale in bastroptx, • Find keywords • Test you site for keyword cloud

  16. Headings Informative Headings <h1> </h1> tags H1 tags are the larger font same as if you were creating an outline. I. II. Should be relevant and contain keywords

  17. Alt Tags Alt tags are given to images. They should be descriptive giving meaning to the image. Search engines can not read images. Do not consider this a means to overload with keywords – the result could trigger spam filters. Alt tags were designed to offer non visual users a means of ‘picturing the image’ when read.

  18. Validate World Wide Web Consortium aka W3C Validates the coding of a site, it does not check for broken links, but invalid code syntaxes. These can cause the bots to slow down or even abort the indexing process. W3c sets the coding standards for the industry Validate your site W3C

  19. Usability Testing This is a very intense testing process. A simple quick process is to rate the site. This link will open a pdf check list for each important element of a website Rate your site

  20. Simple Test to Further Validate To help with validations is to know if your links are working. Take the Broken Link Test This test will look at the entire site for multitudes of elements. Grade My Site Speed Test This will give a comparison to other sites. You can load multiple pages to test the different pages. Test My Speed another tester – more intense Speed

  21. Robot Command As a Meta Tag<meta name="robots" content="INDEX, FOLLOW"/> so crawlers can index (read your site)

  22. Domain Name Have a URL –Domain Name that contains at least 1 keyword. Susiesmay.com does not contain keywords if Susie sells flowers. Instead Susiesflowers.com would have at least 1 keyword.

  23. Building your own Site Almost any on line web building program will work to some extent. Look into: Yahoo for small businesses Wix.com Go Daddy – Website Tonight Homestead Cautions: limited creativity, limited size shopping carts, Monthly fees in addition to hosting and domain fees.

  24. How to Check the progress of your site Best source Google Analytics Google Verified

  25. Internet Marketing Marketing on line – ways to increase traffic • Submit URL to search engines http://bblmedia.com/addurl.html • Use Google Adwords (Pay per Click) The ads on search pages. Usually to the right of a search page. • Use Google Adsense( Free) Places Google searches on your site. • Email – send out emails to potential buyers use freebies to get them to go to your site again. • Keep site current – add new content, update links, images, etc. • Post in Blogs, Facebook, etc.

  26. Marketing Networking - referrals Printed ads – newspaper, magazines, trade journals, phone books Other advertising – billboards, Magnetic signs, vehicle packaging, direct mailing, business cards Sponsor events, volunteer for events, become active in an organization – Rotary, DBA, BNG, Etc.

  27. Time A website needs time to be active. The older sites that are updated and have regular changes made will out rank other sites. The one factor unchangeable

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