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essentially healthy the Waitrose Approach

essentially healthy the Waitrose Approach. Joanne Lunn Nutritionist. Because we sell the food we want to talk about…. It is our responsibility to make sure that our products, labels and all forms of communication comply with all relevant legislation Of particular relevance to healthy eating

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essentially healthy the Waitrose Approach

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  1. essentially healthythe Waitrose Approach Joanne Lunn Nutritionist

  2. Because we sell the food we want to talk about…. It is our responsibility to make sure that our products, labels and all forms of communication comply with all relevant legislation Of particular relevance to healthy eating EC Regulation on Nutrition and Health Claims This exists to ensure that customers are not misled by false or meaningless claims If we wish to communicate health messages in advertising we must comply with rules set out in CAP codes which have mirrored requirements of NHCR

  3. Communications

  4. The Past – Black and White

  5. LOVE life nutrition principles

  6. The LOVE Life Range

  7. Our aim is to encourage our customers to eat more of the foods that provide us with the nutrients many of us are not getting enough of • Fruit and vegetables • Oily fish • Wholegrain foods • Vitamins and minerals • Omega 3 • Fibre

  8. Front of Pack LOVE life claims

  9. Point of Sale

  10. LOVE Life Magazine

  11. LOVE Life you count

  12. Meal Plans to Support the Range

  13. LOVE Life Free From

  14. Thank you! • Joanne Lunn • 01344 4278 • joanne_lunn@waitrose.co.uk • nutrition@waitrose.co.uk

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