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From Charity to Investment: Re-imagining the United Way Campaign

From Charity to Investment: Re-imagining the United Way Campaign. Jeff Edmondson, Managing Director. What Can Reverse the Trend?. Why Did the Decline Slow?. Community Impact Investing. The case for Moving From Annual campaigns to impact investing. What we care about has changed.

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From Charity to Investment: Re-imagining the United Way Campaign

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  1. From Charity to Investment: Re-imagining the United Way Campaign Jeff Edmondson, Managing Director

  2. What Can Reverse the Trend? Why Did the Decline Slow? Community Impact Investing

  3. The case for Moving From Annual campaigns to impact investing

  4. What we care about has changed Remaining 5% of campaign remains most challenging • Annual Campaign • Measured by activity – “how many companies participated” • About numbers funded, not movement of outcomes • Legacy gets in the way of innovation First 95% of campaign has become almost automatic Dollars Raised

  5. Annual Campaign Impact Investing Issue Based Outcome Based Measures Impact on those Served (SROI) Focus on # Served Trendlines Improved Number of Programs Supported Gaining momentum with donors who want to see impact Losing momentum with donors who can give other ways Multi-Year Commitments Annual

  6. Cultural challenges and potential threats

  7. What are risks need to be addressed? Leaving the Cocoon of Traditional Campaign

  8. What are risks need to be addressed? Shift in Capacity Needs

  9. What are risks need to be addressed? Managing Expectations on Timelines

  10. Path to change

  11. BABY STEPS: • Program Side: • Convene leaders and hire a • few new program staff • Agree on outcomes and form collaboratives around priorities • R&D Side: • Incremental gains in campaign target collaborative work • Keep annual commitment

  12. GIANT STEPS: Program Side: Focus work on outcomes and take clear accountability with partners for impact Focus on facilitating networks to use data analytics led and provided by staff R&D Side: Build multi-year products for investors –renewable based on achieving goals

  13. Transition Continuum “Partnerships move at the speed of trust.”

  14. Bottom Line: Community Impact investing Is About Moving Dials

  15. Questions? Jeff Edmondson edmondsonj@strivetogether.org

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