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Marketing 420 MKT Contemporary Issues in Marketing

Marketing 420 MKT Contemporary Issues in Marketing. New Technology And Marketing 420 MKT. New Technology And Marketing. - Electronic Marketing - Interactive marketing - Internet Marketing - Electronic Marketing Activity Management (EMAM). Electronic Technology.

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Marketing 420 MKT Contemporary Issues in Marketing

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  1. Marketing420 MKTContemporary Issues in Marketing

  2. New Technology AndMarketing420 MKT

  3. New Technology And Marketing - Electronic Marketing- Interactive marketing- Internet Marketing- Electronic Marketing Activity Management (EMAM)

  4. Electronic Technology - Emergence of Fiber optics & Microchips which increases data transfer capacity- Internet & WWW- Mobile & Cellular Phones- SMS (short messaging services)- 3G&4G

  5. Electronic Marketing Interactive Marketing Internet Marketing

  6. Electronic Marketing (E-Marketing) Is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies, and or systems (Peterson, 1997).

  7. Interactive Marketing It is creating a situation or mechanism through which a marketer (or stakeholders) interact usually in real time (Fill, Jude, and Prince, 1992).

  8. Internet Marketing (Online) Is a form of electronic marketing limited to the use of only internet-based technologies (e.g. web, email, intranet, extranet, etc.) for marketing activities.

  9. Categories of Electronic Technologies - Electronic broadcast media devices- Computer and software-based resources- Telephony resources- Network based Resources- In-store resources- Data-capture resources

  10. Characteristics of New Technology - Vividness (computer game)- Synchronicity (Skype, Chat service)- Pacing (MyYahoo, Myspace)- Interactivity (browsing a website)- Mode of Transfer (one-to-one, one-to-many, many-to-many)

  11. New Technology and Marketing Activities EMAM framework

  12. Information Provision Advertising Website Online advertising SEM SMS

  13. Information Provision Public Relations Blogs

  14. Information Provision Sales Promotion Examples SMS advergame Viral Marketing

  15. Information Provision Direct Marketing TV shows Email

  16. Information Acquisition Direct Marketing Secondary Research Primary Research

  17. 1-to-1 Communication Activities Customer Service Sales Force

  18. Distribution and Channels MGT Logistics Management

  19. Pricing and Transactional MGT Price Comparison Online Auctions Retail Revenue MGT Transaction MGT

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