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Creating Promotional Documents

Creating Promotional Documents. Chapter 5. Creating Flyers & Announcements. Flyer- Promotional document used to advertise a product or service Announcement- Promotional document used to inform an audience of an upcoming event. Using Word Grids. Using a Table.

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Creating Promotional Documents

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  1. Creating Promotional Documents Chapter 5

  2. Creating Flyers & Announcements • Flyer- Promotional document used to advertise a product or service • Announcement- Promotional document used to inform an audience of an upcoming event

  3. Using Word Grids Using a Table Using Layout Guides & Rules Guides in MS Publisher Using Layout Guides

  4. Using Text for Focus • Use large graphics • Use asymmetrical design • Use contrasting fonts • Use WordArt

  5. Adding Lines, Borders, and Special Effects to Text, Objects, & Pictures

  6. Using the Picture Toolbar • Insert Picture • Image Control—Automatic, Grayscale, Black & White, Watermark • More/Less Contrast • More/Less Brightness • Crop • Line Style • Text Wrapping • Format Picture • Set Transparent Color • Reset Picture

  7. Ungroup the picture Regroup the picture Change colors Editing a Picture • Select picture • Right-click and then click Edit picture

  8. Edit picture Ungrouped object Applying color formula to text Identifying color formula Matching Colors

  9. Using Graphics for Focus • Using relevant graphics • Sizing images in relation to the whole document • Using color consistently

  10. Downloading Online Clips • Click the Clips Online hyperlink • Click the Clip Organizer hyperlink then click Clips Online button • Key URL: http://dgl.microsoft.com • At Design Gallery Live, search using a keyword

  11. Downloading Online Clips • Select check box for desired image then click download hyperlink • Downloaded clips are stored in folders within My Collections

  12. Printing Flyers and Announcements • Considering budget • Considering distribution • Using preprinted papers (Paper Direct) • Using colored paper • Using black & white, grayscale, color printing

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