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Graphic Designing Services in Lahore | Binary Digital Media Pvt Ltd Graphic Designing Services: An important criterion for forming the cost of a layout is the technical task (TOR) provided by the customer. Terms of reference - a document containing the customer's requirements for the layout and suggestions. In practice, there are two situations. The first is when the customer has a clear technical task and an understanding of what needs to be done. As a result, the designer spends less time developing the layout, saving their time and the customer's money. The cost of such layouts is minimal. In the second case of graphic designing, this is a classic situation where the customer has a rough idea of what needs to be done, but it is difficult for them to Express their thoughts in the terms of reference. As a result, the designer spends more time developing the layout. The cost of such layouts is slightly higher.