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“Social Media Marketing for Small Business and Non-profit Orgaizations ”

“Social Media Marketing for Small Business and Non-profit Orgaizations ”. Introduction. Former Chamber President/CEO Doubled the size of organization State, national, and international Faculty of U.S. Chamber’s Institute MBA, Member of ACCE, W.A.C.E. Free Gift!. Table of Contents

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“Social Media Marketing for Small Business and Non-profit Orgaizations ”

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  1. “Social Media Marketing for Small Business and Non-profit Orgaizations”

  2. Introduction • Former Chamber President/CEO • Doubled the size of organization • State, national, and international • Faculty of U.S. Chamber’s Institute • MBA, Member of ACCE, W.A.C.E.

  3. Free Gift! Table of Contents Introduction Chapter 1: Turning Point Chapter 2: The Law of Acceptance and Respect Chapter 3: The Law of Reciprocity Chapter 4: The Law of Consistency Chapter 5: The Law of Social Proofing Chapter 6: The Law of Liking Chapter 7: The Law of Authority Chapter 8: The Law of Scarcity Chapter 9: Your Social Media Story Must Break Through Chapter 10: Your Target Market’s World View and Your Niche Chapter 11: Your Unique Value Proposition Chapter 12: Your Social Media Goals Chapter 13: Metrics – Measuring What Matters Chapter 14: Your Online Brand Chapter 15: Social Media Rules of the Road Bonus Chapter 27 Social Media Strategies That Employ The 7 Secret Laws of Society Conclusion Social Media Essentials and Strategies

  4. 98% of 18 to 24-year-olds access social accounts monthly. socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses Retirees age 65 and older are the fastest-growing group of social networking site users like Facebook, LinkedIn, and MySpace, according to a new Pew Research Center. And for the first time this year, more than half of baby boomers use social networking sites.

  5. Almost 40 million U.S. mobile users – over half of the estimated U.S. mobile social media audience – visit social media sites via mobile each day, reports the research firm. U.S. mobile social media usage rose by 37% in the past year… according to research by comScore, Inc.

  6. New Reality Business/ organizations Community Chamber and the small business community Communications Triangle Government

  7. Matteo has cerebral palsy • 45 clubs …raised almost $500,000 • 3,000 volunteers • Eight days • 12,000 square foot playground • Ron Hudson…“I spent eight days building Matteo’s Dream,” he said, “and it was the best thing I have ever done in my life.”

  8. Story “The story is more powerful than the brand” ~ Tom Peters

  9. “95% of people are imitators…not initiators people are persuaded more by the actions of others than by any proof we can offer.” NSA Founder

  10. Who Do They Trust

  11. Trend • 78% said online reviews impacted dining choice • 87% said online reviews impacted hotel choice • 65 million adults engage in 'critic‘ behavior…at least once a month. Forrester http://www.stikkymedia.com/articles/social-media-and-the-tourism-industry-statistics

  12. 2067 likes

  13. The Importance of Engagement

  14. The Importance of Engagement

  15. Social Media Marketing • Goals • Attention/Awareness • Retention/Loyalty • Acquisition/Conversion • Doubled in 18 months

  16. Secret Laws of Society Sociologist and anthropologist Marcel Mauss said, “There is an obligation to give, an obligation to receive, and an obligation to repay.” • Law of Reciprocity • Starbucks • Cave Men • Car Wash • Much Obliged • Coke • Drop By Gifts, Samples, Flowers • How To: • Twitter Follow and RT • Facebook – Share • LinkedIn – Recommend

  17. Laws of Social Media • Consistency • Obsessive desire to appear consistent • Cognitive Dissonance • Drive Safely • Essay Video • How To: • Video Testimonials • Subscribers • Downloads • Testimonials • Attend Events

  18. Laws of Social Media • Social Proofing • Laugh Tracks • Stopped Traffic • Mindy Byers • RV Parks • To Do: • Promote or hide #’s • Use widgets • Post Testimonials • Assoc. with brands/people The founder of the National Speakers Association, Cavett Roberts’ said, “Since 95% of people are imitators and only 5% initiators, people are persuaded more by the actions of others than by any proof we can offer.”

  19. Social Media is big and getting bigger • Stories break through the clutter • People trust people. Relationships are between people • Give Gifts. Be Generous

  20. Thank You! • FrankJKenny.com • Twitter.com/frankkenny • Linkedin.com/in/frankkenny • Gplus.to/FrankJKenny • Facebook.com/Frank.Kenny.Speaks.Writes.Coaches

  21. Laws of Social Media • Acceptance & Respect • “One of Us” • “Velvet Rope” • How To: • Public Praise • Facebook • Twitter • LinkedIn • Youtube • Promoting Members • Attention - Valuing You can have everything in life you want, if you will just help other people get what they want.” ZigZiglar • If they disappeared tomorrow, would they be missed?

  22. Laws of Social Media • Liking • Know , Like, Trust • Affinity • House Party • How To: • Images - Sports, Kids • High Status • Attractive Photos • Praise • Stay Positive

  23. Laws of Social Media • Authority • Electric Shock • Doctors, teachers, CEO • Nurse – R EAR • Offices • How To: • Testimonials • Image • Outside Credibility • LinkedIn

  24. Laws of Social Media • Scarcity • Cave Men • RV Story • Collectables –scarcity creates demand • Velvet Rope/VIP • How To: • Limited Time • Limited Supply • Ending Soon

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