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JumpBunch Expansion into China: Market Analysis and Strategy Recommendations

Explore the potential of JumpBunch entering the Chinese market, analyzing demographics, competition, government policies, economic trends, and cultural factors. Recommendations for short-term and long-term strategies to penetrate the market successfully.

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JumpBunch Expansion into China: Market Analysis and Strategy Recommendations

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  1. JumpBunch/China Vicky Sunny Helen Christy

  2. History 2002 1997 2010 • Started first franchise • JumpBunch was founded • Started first international franchise

  3. Market Assessment China 1. 19.8% of the population are children whose age ranges under 14 years old. 2. Parents like spending much money for their children. 3. Purchasing capacity is raising 4. Government's support

  4. Future Outlook 1. Increasing population 2. Obesity of new generation 3. Busy life of parents

  5. Competitors 1. Kindergarten Learning basic knowledge(English) Forming good habit Playing games Example: QiMing Bilingual Kindergarten

  6. Competitors 2. After School courses Specialist skill Extra certifications Example: China Conservatory

  7. Demographic • The largest population in the world • 19.8% are people whose age between 0 to14 years old large potential consumers • a growing number of juvenile have obesity problem • one child policy

  8. Government Beginning in 1979, the economic reforms “Free market policy” & “socialist market economy” Stable business environment Physical infrastructure In 2008, china have successful to achieve “3 access” Public transportation make citizen’s life very convenient In the urban area, limited space for people do exercise

  9. Economic • From 1979 to 2007, the growth of GDP at average annual rate of 9.6% • In 2001, China became a member of WTO. In 2004, China surpassed Japan, became the world No.3 trade economy country, behind USA and Germany. • Trade play a key role in China’ s economy development. The improvement of consumer power & living standard

  10. Culture • Young generation( born after 1970s or 1980s) &old generation • Old generation~ relative conservative and not very familiar with foreign culture • JumpBunch target products buyer——Young generation——open mind, easily to accept new things.

  11. India • Advantages: 1. The huge population------1.18 billion 2. Pay more attention to the health 3. The market blank • Disadvantages: 1. Low average income------ 66 dollars per month 2. Low level of safety of the public transport. 3. The religions in India are complicated.

  12. South Korea • Advantages: • The high level of average of income. • High development in beauty industrial. • The parents are drawing more attention to develop their children’s ability.

  13. Disadvantages: The market development is mature, so the competition is competitive. Should invest a lot of money to the research due to the different life style.

  14. Short-term assessment • Change name. • Advertising method. • Use various marketing strategy to promote their sales. • Enhance the opportunity that parents would choose JumpBunch.

  15. Long-term assessment • Seek cooperation with Chinese government. • Seek cooperate with kindergartens. • Provide more courses related to specialties or in-school studies.

  16. Conclusion • In general, China is the suitable market that • JumpBunch can enter into. • JumpBunch should cater to Chinese parents and • children’s requirement . • JumpBunch should hold on its concept of bring • happiness and fitness to children all over the • world.

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