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We specialize in increasing digital presence through customized strategies for successful Internet advertising campaigns. Our social media marketing firm implements best practices to promote businesses optimally. Send us an email at dave@bishopwebworks.com for more details.
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ETHICAL CONSIDERATIONS IN SOCIAL MEDIA MARKETING
TRANSPARENCY Advertisers are required to reveal their real name, goals, and associations and say it if they cannot resist posting sponsored content, joining hands with others, or promoting stuff for money. 1
PRIVACY For marketers, it's essential to obey data protection legislation that is pertinent and get an individual’s explicit permission first for any collection or use of private data. 2
MISLEADING INFORMATION Marketers must make sure that their products or services are described precisely and honestly. 3
INTELLECTUAL PROPERTY Social media marketing must respect other people’s intellectual property rights and ensure they have the required rights and permissions for any content they use. 4
COMPETITION It is unethical to engage in activities that are unfair to consumers, such as astroturfing, clickbait, or using their psychological triggers to exploit them. 5
