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Digital Marketing is set to be the future of marketing.Reach your target market with integrated digital marketing services and strategies you need to maximize your marketing, awareness, sales, and conversion efforts.
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INTRODUCTION Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. It changed the way brands and businesses utilize technology and digital marketing for their marketing.
DIGITAL MARKETING SUITE … is the easiest way to run great marketing campaigns on every channel.
TABLE OF CONTENTS 1 Facebook Marketing 2 Twitter Marketing 3 Pinterest Marketing 4 Other Social Sites 5 Google Adwords 6 SMS Campaign 7 Email Marketing and Classifieds
FACEBOOK MARKETING Facebook is a place where people go to connect with friends and family online. Most realtors want to connect with friends and family of clients . It provides trust and word of mouth marketing. How can you, as a good real estate agent, tap into this market? How can you get your name and listings marketed to your local clients using this largest social networking site?
FACEBOOK MARKETING Set up a Facebook Page Don’t use your personal Facebook account for your real estate services. Why? It lacks Professionalism. You miss out on a lot of essential business features. You can’t run Facebook contests, or check your Facebook Insights without a Page. It’s really easy to make a Facebook Page. It’s worth the effort.
FACEBOOK MARKETING TIPS 1 Post about Your Neighborhood 2 Use Images when you Update. 3 Post Events in Your Neighborhood. 4 Use Geo-Targeted Ads. 5 Engage with Contests. 6 Show you care about your clients. 7 Post your Listings.
TWITTER MARKETING Twitter provides quick, mobile opportunities to keep connected to your clients. Twitter gives you 140 characters (or less), to give updates to your Followers. Use it to engage, and strengthen your relationships.
TWITTER MARKETING TIPS 1 Tweet Tips about Staging and Moving. 2 Tweet Local News. 3 Tweet Questions. 4 Use Hash tags. 5 Use @mentions to Keep in Touch with Clients. 6 Use Contests, Sweepstakes and Group Offers. 7 Tweet about Your Listings.
PINTEREST MARKETING Pinterest is the fourth largest social site. It’s is all about connecting through images. For a realtor, this is a great match. Your listings get sold by appealing to visual emotions, right? Apply this to Pinterest. On Pinterest, you set up boards, pin images, and engage by repinning, liking and commenting.
PINTEREST MARKETING TIPS 1 Set Up a Board about Your Neighborhood. 2 Set Up Boards about Your Lifestyles. 3 Set Up Boards about Home Decor. 4 Set Up a Board for your Listings. 5 Use Hash tags. 6 Use Contests and Giveaways. 7 Cross-Promote with a Facebook Pinterest Tab.
OTHER SOCIAL SITES • LinkedIn: • Include a good summary - why you’re a good realtor choice (both to buy from, and to sell through) • Join local groups and participate in them • Keep connected with your clients, and ask for referrals through the site (just as you would in person) 1 • Blogs: • Write about your knowledge of your trade • Get your clients clicking on to your website • SEO, and fresh content directly on your website 2 • YouTube: • Videos to show your listings • Video to introduce yourself (you can embed this onto your website too!) • Videos to show off the best features in your neighborhood • Make video contests to get user generated content (UGC) from your clients 3
GOOGLE ADWORDS Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results
GOOGLE ADWORDS 1 Targeted Results 2 You have Total Control – You set the Budget 3 Campaigns are Measurable 4 Pay only for results (i.e. when your advert is clicked) 5 Solid and Expansive Keyword Research 6 Deliver Compelling Adverts that Cause Click-Through (CTR) 7 Creating Effective Landing Pages (that initiate a “conversion”)
SMS CAMPAIGN • SMS Provides advertisers to the broadest possible target demographics • Urban and Rural • Students • Job Seekers • Stock Market Investors • Sub-urban markets • Even Farmers! • Users get opt-in Messages from services for FREE. • SMS is bigger than WAP: Potential SMS Traffic estimated at 300 million a month. Stock Market Alert – Markets down by 10%. Time to buy!.. -- Your Ad Here!
SMS CAMPAIGN Click to Call Stock Market Alert – Markets down by 10%. Time to buy!.. -- Sign up with Just Holidays. Get 7.1 MP Digicam free. Call 044-6453 6183 • SMS Ads can best get responses through click to call. • Response Rates • Typical response rates on Click to call with offer – 0.5-1.5% • With some offer – Response rates goes up to as much as 2.5%.
SMS CAMPAIGN Click to Send Message Stock Market Alert – Markets down by 10%. Time to buy!.. -- Sign up with Just Holidays. Get 7.1 MP Digicam free. SMS HOLIDAY TO 5555 • Click-to-Send a Message or Click-to-reply is effective and doesn’t require a call centre number. • Though advertisers prefer this method, Users are becoming wary of replying to a short code (Due to associated costs) • Response Rates • Typical response rates on Click to call with offer – 0.5-1.5% • With some offer – Response rates may go up to as much as 2.5%.
SMS CAMPAIGN SMS Coupons Stock Market Alert – Markets down by 10%. Time to buy!.. -- Buy stocks at Shear-Kahn. Use coupon code 4333 for Discounts at any store • SMS Coupons is a cost effective way for driving foot traffic in physical / virtual stores. • Viral Campaigns - campaigns can turn viral if the campaign has a real deal for the users. • Response Rates • Typical response rates on Click to call with offer – 0.2-1.5% • With some offer – Response rates may go up to as much as 2.5%.
Your Brand Here CAMPAIGN FLOW Your ads display within opt-in Messages as a footer Call To Action Fulfillment, Expansion Stage Forward option within the game drives virality. Users can respond to your pages User can take an action for your band. Distribute coupons or enable any call to action In-Game advertising Medium Click-to-call Stock Market Alert – Markets down by 10%. Time to buy!.. -- Sign up with Just Holidays. Get 7.1 MP Digicam free. SMS HOLIDAY TO 5555 Scenario
E-MAIL MARKETING Email marketing is one of the most important and a powerful aspect in your business marketing strategy. For an effective email marketing campaign, you will require a foolproof strategy that will let you achieve your business goals.
E-MAIL MARKETING TIPS 1 Prioritize audience growth 2 Make the priority customers feel special 3 Optimize email for mobile 4 Send relevant email messages
CLASSIFIED MARKETING Classified ads marketing is the greatest process of posting free ads on classified ads website to grasp the directed viewers. Form web traffic with classified ads is completely allowed of cost and get tons of traffic flow to your website.
CLASSIFIED MARKETING TIPS 1 Cheap and easy way to connect with potential customers. 2 Great way to get the word out about your company. 3 Most businesses should be able to find some form of classified advertising. 4 It have an ability to spread the amount of billion credible consumers.
PLAN YOUR JOURNEY TOWARDS DIGITAL TRANSFORMATION The changes needed by digital media and technology are huge. A long-term plan is essential . So, take the first step.
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