Common Social Media Marketing Myths Debunked

1. Common Social Media Marketing MythsDebunked Social media has become an inherent factor in the lives of modern individuals and businesses alike. An experienced social media expert can guide you to uncover unprecedented success and an abundance of benefits by using robust social media marketing. The Most Common Myths Associated With Social Media Marketing Myth 1. The feeling that your customers do not dig social media Truth: Do not think your customers may not be on social media. Social media use has become a global phenomenon. Records show that over 2.39 billion people across the globe have been

2. active on social media during 2019. The number, naturally, is going to increase. Myth 2. Presence in every social media platform is a must-have feature Truth: Being omnipresent on social media is not mandatory. It is not practically required. Social media experts will help you to understand where your real customers – both existing and potential – hang out. This enables you to determine which social media platform best suits your purpose. If you hook up with the right social media consultant, you can create your own, focused strategy and channelize your marketing efforts to reach your target audience. Myth 3. Social media marketing is for free Truth: Nothing comes absolutely free; social media is free to join, but running the account and campaigns does have a price tag. While social media platforms are free to join, entrepreneurs need social media experts to strategically run their accounts and post relevant and effective content. You require efficient graphic designers to create attractive content and analysts to keep you informed about the performance of your campaign. Myth 4. Social media is mostly used by young people only Truth: Although the young population is said to have a major share of social media usage, people of all ages hook into it nowadays. There was a time when only young people were considered tech-savvy and they tended to spend more time on social media. With the advancement in digital devices and the exponentially growing Internet connectivity, just anyone is a potential social media user in the contemporary world.

3. Myth 5. Having more number of fans and followers in social media makes you successful and boosts your brand Truth: Not just quantity, quality is a crucial factor too on social media for achieving brand visibility as well as reputation. Yes, you do need to accumulate as many fans and followers as possible. But not all of them will become your customers; relevancy plays a vital role here. The mere fact that you have a large number of fans and followers for your specific brand alone will not suffice. You still need to put in regular effort to ensure that your brand is best visible on social media in order to generate leads and achieve conversion. Myth 6. Making use of social media marketing strategy alone is sufficient for business success Truth: Social media alone will not solve the purpose of building a brand reputation; it is not a stand-alone strategy. In fact, when combined with other digital marketing approaches such as content marketing, SEO, and pay per click advertising, social media marketing performs best. Your Digital marketing consultant will be able to guide you in proportionately combining these strategies to the best effect so that you can reap the full benefits of the combined marketing strategy. Myth 7. You will be able to see big results out of your social media marketing activities quickly Truth: Building your social media presence and establishing a decent following is a time and effort-consuming task. One of the primary aims of social media marketing is building your brand’s presence; it calls for consistent and constant efforts that will consume time.

4. Myth 8. Mere pitching of the product and service will help to sell on social media Truth: Selling on social media by employing just marketing and sales pitches will not get you far. You have to value your community and treat them well. You cannot just pitch your products and services on social media expecting people to pay attention, consider, and purchase. Your followers will never want to be blasted with marketing and sales pitches whenever they visit your social media page. Myth 9. Neglecting negative reviews and feedback on social media doesn’t hurt Truth: It does hurt. The feedback on a social media channel is one of the most valuable forms of business feedback that impacts your business. Myth 10. Hashtags are indispensable for every post Truth: You must use hashtags only in moderation and when you find them to be absolutely necessary. Wrap-up Setting realistic expectations and partnering with the best social media expert will help your business to effectively connect with the intended people, tell your brand’s story, and provide value to your customers. Follow the right approach while not forgetting to bust unnecessary myths. This will ensure that you realize the maximum potential of the social media channel. Read More: Common Social Media Marketing Myths Debunked