Here’s how Influencer Marketing can Supercharge your SEO

1. Here’s How Influencer Marketing can Supercharge yourSEO Influencers have arrived on the Marketing battlefield, and how! In a sea of brands constantly overloading viewers with waves of advertisements and sponsored content, it’s no longer a piece of cake to make yourself noticed by your target audience. Moreover, today’s digital users have wizened up and turn their noses up at any attempt made by companies to ‘sell’ them something. A 2016 joint study by Annalect and Twitter showed that users trust influencers almost as much as a friend or a neighbor. That statistic

2. has only grown in the past 4 years, with users flocking to YouTube and Instagram to decide whether to take the plunge for the latest Mobile phone or TV launch, or what to wear or where to travel, or even what body care product to use. Your brand cannot afford not having a fully-developed Influencer program in this day and age. The benefits in terms of reach, engagement and overall web authority are too sweet to pass up. Also, simply having an Influencer program isn’t enough, you need to partner with people who are a good fit with your brand image and values and also highly regard quality content. The content you produce in collaboration with influencers needs to be unique, should tell a story and should preferably be evergreen. Boost your SEO performance Backlinks still matter A strong and quality link profile remains one of the topmost criteria for Google to rank your beloved content at the top. Collaborating with influencers having access to your target group will net you these high- quality backlinks –‘organic shout-outs’ flowing to your website through guest posts on their blogs or a video on their YouTube channel or a mention on their Instagram post or story. Traffic matters as well Backlinks not only increase your content’s usefulness and authority but also ensures a steady stream of organic traffic to your website, which is another essential metric determining your rank on the SEO leaderboard. But you need to keep in mind that the backlinks you are

3. earning, are from influencers and sites relevant to your own content otherwise it can negatively impact your whole SEO effort. Engaging and unique content benefits both you and your influencer partner in a win-win collaboration, considering that a blatant product promotion will put off their audience as well as do nothing for your brand. Who is the right advocate for your brand? Matching brand values Choosing the right advocate for your brand is a make-or-break decision for your strategy that, if gone wrong, can have long-lasting and sometimes, irredeemable consequences for your brand image. You don’t need to look further than the Logan Paul fisaco or PewDiePie’s alleged racism scandal to gauge how wrong things can go if you rush into choosing the right influencer for your brand. Your SEO ranking can take an adverse hit if you blindly run after backlinks and traffic from an influencer without ensuring a good fit. Your brand might not benefit from always honing in on the most popular or bold creators out there. Bigger is not always Better Another important factor to consider while choosing a brand advocate is engagement vs reach.

4. You need to determine where your campaign needs lie on the reach vs engagement spectrum and take your call accordingly. Employees and Customers – Untapped Influencers While your employees and customers might lack the reach of large influencers, their enthusiasm and acquired knowledge make up for it. Create Content that Sticks Tell a Story, Always! What you need to keep in mind while crafting any content piece is that viewers connect with a story, not with an advertisement. Create share-worthy content Influencers can help you create captivating content for your platform or more commonly, publish sponsored content on your behalf. They can also leverage their community of loyal fans to crowdsource content with a unique hashtag for your brand. Create content that Outlasts the Campaign How do you make your content work for you months or years after it’s posted or long after your campaign has ended? You do that by creating evergreen content that is not just captivating but solves a particular need of your target audience.

5. Conclusion With the paradigm shift in the lifestyle of influencers as well as the viewers brought about by the COVID-19 pandemic, you need to be cognizant of the changing dynamic with respect to the unprecedented amounts of time spent online and formats like Live videos and Stories being favored more by the entire online community. A robust and well-thought-out Influencer program is one of the most effective and economical tools to boost your SEO efforts. So grab the bull by the horns and get to work on supercharging your brand! Read More: Here’s how Influencer Marketing can Supercharge your SEO