What is the impact of COVID-19 on Google paid ads

1. What is the impact of COVID-19 on Google paid ads? COVID-19 has had a strong blow on the economies of most of the countries. The lockdown situation and temporary closures of businesses had a strong impact on Google paid Ads. The campaign performances of small and big businesses have had to go through changes due to the pandemic. Consumer Trends in Digital Advertising since COVID-19 In the effort of keeping up with the impact of COVID-19, here are a few trends that are emerging in digital advertising and Google paid ads. •A surge in night search •New searches dominated by COVID-19 •Increase in useless keywords volume •A shift in consumer behavior

2. How COVID-19 has impacted Google Paid Ads in Different Industries? The ad market was expected to grow to $865 billion by 2024 before COVID-19. However, the pandemic resulted in a significant drop in advertising spending across the world. As per reports, 24% of media buyers, brands, and planners have had paused their ad spending until the end of the second quarter. Also, 46% of them adjusted their spending during the same period. While COVID-19 has had a negative impact on Google paid ads for some industries, others have experienced an upsurge in their PPC performance. •Non-Profits and Charitable Groups •Business Management •Healthcare and medical •Real Estate •Automotive industry •Travel and Tourism Industry •Restaurants and Bars •Industrial and Manufacturing Read More: https://www.bitwisebranding.com/blog/what-is-the-impact- of-covid-19-on-google-paid-ads