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5 Ways Social Media Marketing Helps yourBusiness While social media is a widely-used platform by the millennial today to pass their time, it has also evolved as a major tool to develop online businesses. Every Marketing strategy has a major chunk of social media plans in this time. With innumerous benefits that it provides, businesses would be missing out on incredible marketing opportunities if they don’t implement this cost- effective resource in their plans. Collaborating with any digital marketing company in India will be very beneficial in thisregard. A study suggests that, “Social media is viewed as the second-most effective digital marketing tactic for customer retention purposes, behind only email.” Integrating social media marketing strategy in your digital marketing campaigns is must in today’s time to ensure effective brand recognition, loyalty andawareness. If you are curious about how social media can benefit your business, look no further. We have populated the top 7 ways a good SM strategy can be beneficial for yourbrand. Increased BrandAwareness Gaining valuable brand recognition is the major marketing goal of every business. Your presence on social media paves a way for your customers to interact and connect with you more easily. To get started, create social media pages for your business and begin interacting with others. What follows is implementing a social media strategy which will enable you to engage with a broad audience of consumers, keeping in mind that consumers want to buy products from brands they recognize. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. Undoubtedly, simply having a social media page will greatly benefit your brand, and regular use can generate a wide audience eventually buildingpresence. Richer CustomerInsights Itisimportanttogainvaluableinformationaboutyourcustomer’sinterestsandbehavior, to put relatable content online for them to consume. Implementing a SM plan will give you an opportunity to monitor marketplace insights. Making use of social media as a research tool will give you information that you can use in understanding your industry better. Post reaching a large following you can use additional statistics tools to analyze the demographics of your customers. Not only are you able measure conversions based on the posts you make, but it gives you ideas on how to generate morerevenue.
Higher ConversionRates The more the visibility, more there are opportunities for conversion. Withevery post, gif, video or blog, viewers might visit your website eventually increasing traffic. When a brand is interactive online, the followers begin to trust the credibility of the business. These consumers will spread the word to their friends, family and relatives, increasing brand loyalty. Hence, you need to make a good impression on every customer when it comes to socialmedia. More InboundTraffic Without social marketing, the inbound traffic of your website is limited to your loyal customers. So, if you wish to target customers outside the usual circle, use social network to your advantage. With different kinds of people using a single platform, it opens your business to a better search ranking. It increases organic reach of your business and influences prospects reach to your site. Through regular interaction and prompt customer service, social media increases customer retention and provides more business opportunities. Better CustomerSatisfaction Most of the consumers today, expect your brand to have a social media profile. According to statistics, over 67 percent of consumers now prefer social network for customer service and resolving their queries efficiently. Having adept professionals to deal with your customers on your social media handles will help you understand customers better, ensuring customer satisfaction. Bitzkrieg is India's top Digital Marketing Company which helps brands build their online persona and improve their digital authority. We offer you the most optimal digital marketing strategies for your business ensuring a betterfuture. For moredetails: Adjetter Media Network Pvt.Ltd. #25, Vruddhi Complex, 6thCross, Leela Palace Road, Next To Sri Ayyappa Temple, Kodihalli, Bangalore -560008 Website:http://www.bitzkrieg.in/