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Red Bull Crashed Ice

Red Bull Crashed Ice. Marketing through extreme sport. XEN003 Communicatio n skills Feb 2011 Suvi Poutanen. Red Bull – more than an energy drink. Dietrich Mateschitz , the creator (1987) and owner of Red Bull International “It gives you wings” Advertising

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Red Bull Crashed Ice

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  1. Red BullCrashed Ice Marketing throughextreme sport XEN003 Communication skills Feb 2011 Suvi Poutanen

  2. Red Bull – more than an energy drink • Dietrich Mateschitz, the creator (1987) and owner of Red Bull International • “It gives you wings” • Advertising • an aggressive international marketing campaign • sponsored activities • team ownerships

  3. Do companies benefit from sport sponsorship? • Sport sponsorship can be a tool in achieving the goals that companies have for their brand management. It can help to build powerful brands with high value in the marketplace. • There have been also previous studies about sport sponsorhip increasing brand awareness and familiarity. From the article Event sponsorship as a value creating strategy for brands, made by Dimitra Papadimitriou, Artemisia Apostolopoulou and TheofanisDounis and published in the Journal of Product & Brand Management (2008).

  4. Red Bull Crashed Ice – downhill skating competition World Championship Tour 2011 Jan 15 Munich, Germany Feb 5 Valkenburg, Netherlands Feb 26 Moscow, Russia Mar 19 Quebec, Canada Top 5: 1. Arttu Pihlainen FIN 1800 2. Kyle Croxall CAN 1700 3. Scott Croxall CAN 1400 4. LariJoutsenlahti FIN 820 5. Lukas Kolc CZE 810

  5. http://www.skatelog.com/photos/countries/cz/2005-crashed-ice-150105ih16-360x240.jpghttp://www.skatelog.com/photos/countries/cz/2005-crashed-ice-150105ih16-360x240.jpg

  6. http://www.snapme.ca/files/u3/Space_ball.jpg

  7. http://www.lifeinquebec.com/wp-content/uploads/2010/11/RedBullCrashedIce_Photo.jpghttp://www.lifeinquebec.com/wp-content/uploads/2010/11/RedBullCrashedIce_Photo.jpg

  8. http://www.redbull.com/cs/RedBull/RBImages/000/000/441/306/original/QU_AA_NIEF_AA_4611.jpghttp://www.redbull.com/cs/RedBull/RBImages/000/000/441/306/original/QU_AA_NIEF_AA_4611.jpg

  9. http://www.redbull.com/cs/Satellite/en_INT/Video/Best-of-Red-Bull-Crashed-Ice-Valkenburg-021242956736275http://www.redbull.com/cs/Satellite/en_INT/Video/Best-of-Red-Bull-Crashed-Ice-Valkenburg-021242956736275 http://www.hockeyfans.ch/news_portal/bilder/23038_redbulldavos2.jpg

  10. References: • http://findarticles.com/p/articles/mi_m0BDW/is_22_42/ai_75286777/ • http://en.wikipedia.org/wiki/Crashed_Ice • http://www.redbull.com/cs/Satellite/en_INT/Events/001242745950157 • http://www.emeraldinsight.com/journals.htm?articleid=1737941&show=abstract

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