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Dive into the chaos that ensued as a lightning storm disrupts the much-anticipated homecoming coronation. The headline captures the dramatic events unfolding, setting the tone for a wild and unexpected turn of events at the event.
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COPY – Day 11 writing headlines #1
PAY ATTENTION VERBAL • captures & keeps readers with clever diction & clear details • reflects the dominant photo’s content VISUAL • (an entry point) • uses type creatively
HEADLINES • Identify content • Tell something specific about • the season, event, etc. • Capture the readers’attention
HEADLINE ANATOMY Primary headline – the Teaser • Intrigues the reader visually and/or verbally • (larger than anything else on the spread.) Secondary headline – the Teller • Provides information specific to the year & • identifies the spread’s focus (subject and • verb are needed.) This is smaller then the • primary head.
HEADLINE ANATOMY label Homecoming Reign Delay Game, field coronation come to a thundering halt primary headline TEASER secondary headline TELLER • Identify content? • Tells something specific about the event? • Captures the readers’attention?
Headline: TEASER –captures your attention “CLOSE SHAVE”TELLER–identifies topic -- Relay for LifeTELLER – organizes pep rally, funds donated for cancer research BONUS: Texturevisually reinforces the theme
LITERARY DEVICES Clever word play enhances content Alliteration Antonym, synonym, homonym Onomatopoeia Rhyme Pun
LITERARY DEVICES Alliteration Homecoming fans experience Wet, Wild Washout Thunder, lightning cause Homecoming BASHtoCRASH Get a Reign Check Homecoming ceremony washes out Rhyme & Onomatopoeia Homonym RealReignWreck Lightning storm destroys Homecoming Pun
LITERARY DEVICES ONOMATOPOEIA
LITERARY DEVICES ALLUSION
LITERARY DEVICES ALLUSION
LITERARY DEVICES PUN/ALLUSION
LITERARY DEVICES BEFORE & AFTER (like Wheel of Fortune)
LITERARY DEVICES ALLITERATION
LITERARY DEVICES RHYME
LITERARY DEVICES HOMONYM
LITERARY DEVICES PUN
VISUAL/VERBAL CONNECTION • The headline also establishes • a visual/verbal connection. • The message of the spread is • illustrated by the dominant photo • and supported by the headline.
HEADLINES the VISUAL-VERBAL CONNECTION
HEADLINES the VISUAL-VERBAL CONNECTION
HEADLINES the VISUAL-VERBAL CONNECTION