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External environment for telecenters

This study analyzes the fixed and mobile phone growth in Sri Lanka from 1992 to 2008, highlighting the emergence of new media technologies and services. It explores the evolution from limited phone services to widespread mobile usage, broadband adoption, and online activities such as blogging and social networking, with a focus on accessibility and affordability challenges faced by the population, particularly at the bottom of the pyramid. The report also examines international call patterns and the demographics of callers in Sri Lanka.

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External environment for telecenters

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  1. External environment for telecenters Mobile penetration in Sri Lanka Rohan Samarajiva October 26/28, 2008

  2. Fixed and mobile growth, 1992-98

  3. New media? • Slightly over 500,000 fixed phones (mostly wireline) and close to 200,000 mobile phones • No ADSL, no WiMAX, no HSPA, little use of SMS, but some info services using cell broadcasting channels and few people using dial-up (even ISDN came in 1999); no WiFi • Few websites exist, but very static (LBO starts in 1998); no blogs; no blog aggregators • ~700,000 calling opportunities

  4. Fixed & mobile growth 2001-2007 I million to 8 million mobile; 1 million to 3 million fixed

  5. New media? • Close to 3 million fixed phones (majority wireless), 8 million mobile phones (all GSM), around 100,000 fixed broadband users and several thousand mobile broadband users • ADSL since 2003, WiMAX since 2007, HSPA since 2007, WiFi since 2003 • Heavy use of SMS, info services using cell broadcasting channels, mobile voting, mobile payments, cameras on many handsets, MMS available and used • Many websites, almost all newspapers easily accessible (some allowing comments); ~1,000 blogs (in all three languages); 3 blog aggregators; lots of social networking; some twittering • E-commerce, basic e government services emerging • ~11,000,000 calling opportunities

  6. Bottom of the Pyramidalmosteveryone has access, but not ownership

  7. Overall access is very high • Used phone in the last 3 months

  8. But ownership is low | 41% of Sri Lanka BOP in 2006 (higher now, projected 72%)

  9. So, mainly use public phones* In Sri Lanka at BOP 30% use public phones

  10. Bottom of the Pyramidsome do own phones 41% in Sri Lanka

  11. Why own a (mobile) phone?* Convenience is key; privacy is more of a concern for higher income countries

  12. ???

  13. Mobiles used more often by males at BOP in South Asia % of mobile owners at BOP

  14. Female mobile owners at BOPwho pays for their mobile? % of female mobile owners at BOP

  15. Bottom of the Pyramidmost don’t own phones… 64%

  16. Sri Lanka: second highest gender difference Non-owners at BOP % of non-owners at BOP

  17. Gender difference of non-owners* % of non-owners at BOP In Sri Lanka more women use others (neighbors’, friends’) phones, also use public phones

  18. Why not own a phone?* Affordability is the key barrier to phone ownership

  19. Usage patternsowners + non-owners 100%

  20. Low users are non-owners in South Asia % of Diary respondents Source : Diary

  21. Internet? What Internet?

  22. Bottom of the pyramid International calls: who is calling? Table of contents

  23. Mostly local at BOP, but some international in LK & PH Source: Diary

  24. 1.5 million expatriate workers, 90% in West Asia • 44% male; 56% female, according to SLBFE • 840,000 women separated from families • 660,000 men separated from families • Don’t they need to talk?

  25. International calls: Who is calling/being called? • Primarily rural females, with primary or secondary education, aged 25-54 • Different from the Philippines: more males, mostly living in urban areas, with higher levels of education, mostly below 34. • The bulk of the calls are made by trained & untrained laborers (25 %); Farmers / agricultural workers (16%); Housewives (13%) • Again, different from the Philippines: mostly housewives (32%), those employed in services (18%) or unemployed (17%) 2006 data; excluding N&E provinces

  26. Gender of the caller/callee (as a percentage of international calls made)

  27. Location of the caller/callee (as a percentage of international calls made)

  28. Educational attainment of callers/callees

  29. Age of the caller (as a percentage of international calls made)

  30. “…if we stop thinking of the poor as a burden and start recognizing them as value conscious consumers, a whole new world of opportunity will open up”C.K. Prahalad. The Fortune at the BOP.

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