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This chapter explores the sport systems in Latin American countries, discussing their foundations, popular sports, government involvement, and sport governing bodies.
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Chapter 5 C H A P T E R 5 Sport in Latin America Gonzalo A. Bravo, PhD; Jaime Orejan, PhD; Luisa Vélez, PhD; and Rosa López de D’Amico, PhD
Chapter Objectives • Explain the differences and similarities among Latin American countries regarding their sport systems • Discuss the foundations of how the sport industry has developed in Latin America • Identify the most popular sports practiced and followed in Latin America (continued)
Chapter Objectives (continued) • Discuss the role of government in the development of sport in Latin American countries • Identify some of the sport governing bodies that rule the sporting scene in Latin America
Geography and Backgroundof Latin America • Latin America encompasses more than 8 million square miles (21 million sq km) within the Americas. • Politically formed by 26 countries. • Population surpasses 550 million people. • Similar cultural and historical roots. (continued)
Geography and Backgroundof Latin America (continued) • Economically diverse region. • Some countries have extensive natural resources and high economic growth. • But most struggle with poverty, inadequate health standards, and low education levels. • Despite being referred to as a region of developing countries, in 2008 Latin America reached an economic growth rate of 4.6 percent.
Scope of Countries in This Chapter • Countries of Hispanic influence: Mexico, El Salvador, Costa Rica, Honduras, Nicaragua, Puerto Rico, Cuba, Dominican Republic, Venezuela, Colombia, Chile, Argentina • Countries of Portuguese influence: Brazil • Countries not covered in this chapter: Bolivia, Ecuador, Guatemala, Panama, Paraguay, Peru, Uruguay
Parameters of Developmentin Latin America See table 5.1 on page 103 of International Sport Management.
Cultural Foundations of Sport • Most sports adopted as cultural import from British and American business and military expeditions, and religious missions of the late 19th and early 20th century. • British influence: football (soccer) throughout region; rugby, cricket, tennis, rowing, polo (e.g., Argentina, West Indies, Brazil. • U.S. influence: baseball, basketball, volleyball.
Cultural Foundations—Sport Clubs • Most sport and social clubs founded by immigrants from Europe and elsewhere had the aim of creating spaces for gathering to help preserve cultural identity. • Germans—gymnastics in Brazil. • French—cycling and fencing in Venezuela. • Italian, Spanish, Portuguese, British, Palestinian, and Jewish sport clubs.
Sport Culture and Popularity—Football (Soccer) • Most popular sport in most countries throughout Latin America. • Practiced mostly by men. • Typically a working class sport. • Brazil and Argentina are among the top football countries in the world.
Sport Culture and Popularity—Baseball • Very popular in Venezuela, Cuba, Dominican Republic, Nicaragua, Panama, Puerto Rico, and Mexico. • Many Latin American players play in MLB and minor league baseball.
Sport System The sport system in Latin American countries has two distinguishing characteristics. • First, it has evolved from the club model. • Second, it has been supported and funded by a government structure.
Club Model • Sport clubs (outside school) are the most common way in which sport is organized. • The clubas it occurs in other parts of the world is the foundation of this system. • These clubs are then grouped into associations(regional or state level). • Associations are organized into a single federation or national governing body.
Structure of Sport Clubs—Focus • May be single-sport or multiple-sport clubs. • Some clubs emphasize social benefits through the practice of sport; others focus on developing high-performance athletes. • Some clubs support professional sport. Some well-known football clubs (e.g., Flamengo in Rio de Janeiro in Brazil; or River Plate in Argentina) also host many other sports (multisport clubs).
Structure of Sport Clubs—Funding • Memberships • Government subsidies • Corporate sponsorships
Government Role in Sport • Government plays critical role in supporting the advancement of sport in most countries. • Promotes the value of physical activity among people. • Provides participation opportunities for groups that are traditionally excluded. • Provides funding for the construction of sport facilities. • Supports the development of elite athletes.
Government Sport System in Mexico Read the sidebar on pages 113–114 and refer to figure 5.1 on page 114 of International Sport Management.
Nongovernment Sport Organizations in Mexico See figure 5.2 on page 114 of International Sport Management.
Some Facts Aboutthe Economics of Sport • Brazil and Mexico have developed a more advanced and multifaceted sport system because of their greater wealth. • In 2002 the sport industry in Brazil was estimated at US$8.8 billion, or about 3.3 percent of the country’s GDP. • Central American and Caribbean countries have not achieved the same level of progress. (continued)
Some Facts Aboutthe Economics of Sport (continued) • In the D.R. the economic impact of MLB and the academies was estimated at US$76 million, yielding 2,000 jobs. • Despite being one of the most attractive leagues in the world, football in Argentina operates under poor managerial practices, lacks of competitive balance, and suffers from an exodus of talent. • In Argentina the largest source of income for first-division football clubs is the sale of players.
Professional Sport—Football (Soccer) • Strongest clubs are in South America. • Most clubs lack adequate managerial standards. • Most domestic leagues lack competitive parity. • Traditionally, most clubs operate as nonprofits. Today, many are transforming to public limited sport companies (stock market).
Professional Sport—Baseball • Dominican Republic and Venezuela export most talented players to MLB. • Most MLB teams have baseball academies in these two countries.
Financing Sport—Colombia • In any country, financing sport is a complex function influenced by size of the sport industry as well as by the solvency of a government to allocate resources to sport. • Colombia: Coldeportes (Colombia Deportes, or Sport Colombia) is the governmental agency in charge of sport. It provides most of the budget to support athletes’ preparation for the Olympic Games.
Financing Sport—Brazil • Law 10,264 (Agnelo/Piva law) assigns 2 percent of the federal lottery to the Brazilian Olympic Committee (COB). • Law 10,891 (Athlete Subsidy Law) provides a yearly stipend to support an athlete’s career. Amounts are categorized based on the athlete’s level of performance ranging from junior and national to international.
Chilean Football Television Network (CDF) Read the case study on page 123 of International Sport Management.
Sport Governing Bodies(Spanish Acronyms in Parentheses) Olympic Sports • PASO (ODEPA) • CASCO (ODECACE) • SASO (ODESUR) Football • CONMEBOL • CAFU (UNCAF) • CONCACAF