nutriPe solution that will help you to organize your proper diet

1. nutriPesolution that will help you to organize your proper diet CS410 Blue Team Feasibility Presentation March 18, 2010

2. Blue Team Members Olga Berketova Project Manager Software Specialist Professor Leo Health Sciences Expert College of Health Sciences Professor Levinstein Database Expert College of Sciences Cole Davis Web Developer Software Specialist Database Specialist Erik Lavender Database Specialist Marketing Specialist Benjamin Rattz Risk Analyst Web Developer John Hoffmann Financial Specialist Database Specialist Adrian Ostolski Documentation Specialist Marketing Specialist Blue Team - nutriPe

3. Outline • Problem • Problem characteristics • Current process flow • Proposed solution: nutriPe • Solution characteristics • Modified process flow • Solution components • Market analysis • Cost summary • Risks • Conclusion Blue Team - nutriPe

4. What are we going to eat? Blue Team - nutriPe

5. We are going to eat… because Blue Team - nutriPe

6. Problem Getting daily nutrients necessary to maintain a good health and organizing proper diets is problematic due to lack of knowledge. Characteristics: • Lack of knowledge about • Healthy diets • Unhealthy diets and its effects • Food variety • Need for special diets Blue Team - nutriPe

7. Eating patterns USDA Healthy Eating Index Blue Team - nutriPe

8. Diets are out of balance Average American • Does not get enough calcium, potassium, fiber, magnesium, and vitamins A, C and E • Gets too many calories and too much trans fat, saturated fat, cholesterol, added sugars and salt USDA Dietary Guidelines Blue Team - nutriPe

9. Where are consumer diets out of balance? USDA Dietary Guidelines Blue Team - nutriPe

10. Where are consumer diets out of balance? Percentage change needed to meet USDA recommendations USDA Dietary Guidelines Blue Team - nutriPe

11. Lack of knowledge about healthy diets Food Marketing Institute Data Blue Team - nutriPe

12. Lack of knowledge aboutunhealthy diets and its effects % of adults unaware about the link between unhealthy diets and health problems World Cancer Research Fund Heart Foundation and Cancer Research Blue Team - nutriPe

13. Food variety American Journal of Clinical Nutrition Blue Team - nutriPe

14. Need for special diets Ruth A. Roth, Nutrition & Diet Therapy Blue Team - nutriPe

15. Current Process Flow Needs to eat or buy food Checks kitchen Decides what they want Develops diseases or death Eats unhealthy or unwanted food Makes grocery list Blue Team - nutriPe

16. Goal Provide regular customers who are interested in eating healthy with a meal planning tool that will allow them to consume needed daily nutrients and to organize proper diets Blue Team - nutriPe

17. Solution: nutriPe nutriPe will facilitate individuals to eat healthier by empowering them with the proper tools: authoritative, nutritional advice based on specific profile preferences and values, healthy recipes with instructions and nutritional content calculators, and effective, efficient shopping lists to acquire all of the necessary ingredients to fix the right meal, the right way, every time Blue Team - nutriPe

18. Objectives • Build a robust database • Obtain USDA databases • Database integration • Algorithm development • Develop UI software • Market product Blue Team - nutriPe

19. Solution characteristics • Food Item Database • Includes nutritional information specific to each item • Includes an item for every necessary components of any recipes nutriPe will promote • Recipe Database • Large database of healthy recipes in a normalized form that can cross-reference our food-item database to facilitate calculation of nutritional content • Nutritional Research to Promote Healthy Eating • An authoritative source of health information with statistical proof regarding advice for healthier eating habits • Tool For Calculating Nutritional Content • Tool that makes use of the food-item’s database, the recipes database (and other sources), and calculates the nutritional content • Web Server • To host the main website • To allow access to API over HTTP to mobile applications • User Profile Database • To store/retrieve information specific to a registered member • Combinations Database • Includes rule-sets for valid, nutritional combinations of food items Blue Team - nutriPe

20. Modified Process Flow Needs to eat or buy food Checks NutriPe NutriPe makes a grocery list Eats healthy food NutriPe gives recipe for healthy food Lives a healthier life Blue Team - nutriPe

21. nutriPe will provide • Recommendations on nutrition • Recommendations on a variety of foods • Food combining recommendations • Healthy recipes • Shopping list • Food tracking Blue Team - nutriPe

22. nutriPe primary and secondary tasks Primary tasks Secondary tasks Satisfy needs of customers who do not require special diets Recommend nutrition Recommend a variety of foods Provide food combining guidelines Offer healthy recipes Offer shopping list based on selected recipes Satisfy needs of customers who require special diets Provide shopping list based on - selected recipes - time of the year - location Food tracking Blue Team - nutriPe

23. nutriPe will not • Check the accuracy of inputted customer information • Treat diseases • Be marketed as a weight loss solution • Test what customer learned from the produced reports • Have an option to purchase food online • Guarantee the amount of calories of prepared meals • Control serving size Blue Team - nutriPe

24. Major component diagram Blue Team - nutriPe

25. nutriPe recommendations on nutritionProcess flow Customer Profile Gender: Female Age: 26 Activity Level: Active nutriPe report Calorie Level: 2,400 Fruits: 2 cups Vegetables: 3 cups Grains: 8 oz Meat and Beans: 6.5 oz Milk: 3 cups Oil: 7 tsp Discretionary Calorie Allowance: 362 Blue Team - nutriPe

26. nutriPe recommendations on a variety of foodsProcess flow Search database to find out the estimated calorie level and calorie needs based on customer profile USDA Calorie Level & Calorie Needs Database Estimated calorie level and calorie needs Customer Profile Gender: Age: Activity Level: Search database to find a variety of foods based on previously calculated calorie level and calorie needs report USDA National Nutrient Database nutriPe Compare the produced variety of foods report with the food combining guidelines and output recommendations on how the foods should be combined and eaten Variety of Foods Report with recommendations on food combinations based on customer’s calorie needs and calorie level Variety of Foods Report Food Combining Guidelines Blue Team - nutriPe

27. nutriPe recipe selectionProcess flow Search database to find out the estimated calorie level and calorie needs based on customer profile Customer Profile Gender: Age: Activity Level: Search database to find recipes based on previously calculated calorie level and calorie needs report, available ingredients and customer preferences Estimated calorie level and calorie needs USDA Calorie Level & Calorie Needs Database Choose available ingredients USDA Database of Recipes Submitted by Nutrition and Health Professionals External Database of Recipes Choose preferences nutriPe USDA Based Recipe Nutrient Calculator Compare the produced list of recipes with the food combining guidelines and output the list of recipes with recommendations on how the foods should be combined and eaten for the best results List of Recipes with recommendations on food combinations based on customer’s calorie needs and calorie level, available ingredients and customer preferences Food Combining Guidelines List of Recipes Blue Team - nutriPe

28. nutriPe shopping listProcess flow Search database to find out the estimated calorie level and calorie needs based on customer profile Search database to find recipes based on previously calculated calorie level and calorie needs report, available ingredients and customer preferences Customer Profile Gender: Age: Activity Level: Estimated calorie level and calorie needs USDA Calorie Level & Calorie Needs Database External Database of Recipes USDA Database of Recipes Submitted by Nutrition and Health Professionals Choose available ingredients USDA Based Recipe Nutrient Calculator Choose preferences nutriPe Compare the produced list of recipes with the food combining guidelines and output the list of recipes with recommendations on how the foods should be combined and eaten for the best results List of Recipes List of Recipes with recommendations on food combinations based on customer’s calorie needs and calorie level, available ingredients and customer preferences Customer selects recipes NutriPe generates shopping list based on customer’s selected recipes Food Combining Guidelines Blue Team - nutriPe

29. What does a customer need? Computer (Desktop/Laptop/Netbook) • Internet Connection • Membership • Paid (Full-featured) • Free (Minimal/Partial-featured) Mobile Device Mobile Device • Mobile Phone • Internet Connection • Platform Restricted • Windows Mobile • Android • iPhone OS • (future release) PalmOS • PDA • Internet Connection • Platform Restricted • Windows Mobile • Android • iPhone OS • (future release) PalmOS Blue Team - nutriPe

30. What we need to build and what is available Need to Build From Scratch • Web Application • Mobile Application • Client Stand-Alone Application Need That Already Exists Need to Build From Existing Products • Co-dependent laterally normalized database reference schema from all databases used • Web Server • SQL Database Server • USDA Databases • Calorie Level & Calorie Needs Database • National Nutrient Database • Recipes • Recipe Nutrient Calculator Blue Team - nutriPe

31. Who are the customers? People who need this solution have a number of problems when creating a balanced diet. These problems include: • Portion control • Craving a particular food component such as sugar or salt • Skipped meals • Eating too many snacks • Lack of time to chart out a healthy balanced diet from week to week Blue Team - nutriPe

32. Why it matters Unhealthy diets can lead to: • Higher Cholesterol levels • Obesity • Sleep apnea • Diabetes • Heart disease • Increased risk of stroke • High blood pressure • Lower lifespan • Gallbladder disease • Increased risk for certain types of cancers Blue Team - nutriPe

33. The financial costs US Department of Health and Human Services Blue Team - nutriPe

34. What does the customer currently spend? • Americans spend an average of 6,100$ per year or 12% of their income on food. 1 • 46 Billion dollars per year are spent on diets. 2 • Jenny Craig, a very popular dieting program, customers spend an average of 137 dollars per week compared to the national average of 54 dollars per week. 2 1. US Department of Labor 2. Leah Hoffman and Lacey Rose Blue Team - nutriPe

35. Benefits to the customer • The final cost of the product would be a tiny fraction of what they currently spend on food and diet programs. • Medical costs are the number one reason for declaring bankruptcy. A healthy diet avoids many of the causes for seeking medical treatment. • A greater awareness of what makes a balanced, healthy diet is achieved. • Time is saved planning meals, and making grocery lists. Blue Team - nutriPe

36. How the customer saves money Step 1, customer buys our product Step 4, Money is saved through lower healthcare costs Step 2, a healthy diet is given Step 3, the customer becomes healthier Blue Team - nutriPe

37. Potential problems • This solution requires access to the internet. • Some people, who have a need for this product, will not have access to it. • Though much of the “work” is handled by this product, the user does still have to take the time to input data. • If ad revenue is generated, how can the customer know for sure that our results are not compromised? Blue Team - nutriPe

38. Competition Matrix Blue Team - nutriPe

39. Cost to Develop nutriPe Cost to Develop Blue Team - nutriPe

40. Cost to Maintain Blue Team - nutriPe

41. What Will the Customer Pay? What will the customer pay? • Free for users to research nutritional information. • Monthly or yearly fee-based service which provides: • Healthy Recipes • Shopping List • Food tracking • Support • Use of advertisements would lower costs for the user. Blue Team - nutriPe

42. What risks must we deal with? In our efforts to introduce nutriPe to the market, there will be several distinct types of risks that we must either accept or overcome. Problem sectors include: • Customer risks • Technical risks • Schedule risks • Financial risks • Legal risks Blue Team - nutriPe

43. Customer risks • Poor UI design • Lack of recipes • Lack of expert approval • Perceived lack of innovation • Unacceptable pricing/fees Blue Team - nutriPe

44. Technical risks • Security risks • Server/DB downtime • Software, profile glitches • Slow DB access times 1 Blue Team - nutriPe

45. Schedule risks • Inability to obtain external DB hosting on time Blue Team - nutriPe

46. Financial risks • Fee/income issues • Market competition • Increase in DB hosting prices Blue Team - nutriPe

47. Legal risks • External lawsuit – Customers Blue Team - nutriPe

48. Risk Matrix Blue Team - nutriPe

49. Risk Matrix - Key Financial Risk, FR: 1. Grant/fee/income issues 2. Market competition 3. Increase in DB hosting prices Technical Risk, TR:  1. Security risks  2. Server/DB downtime  3. Software, profile glitches & failures  4. Slow access times Customer Risk, CR: 1. Bad UI / Difficult to use 2. Lack of regular recipe additions 3. Lack of approval from experts 4. Perceived lack of innovation 5. Pricing/feesLegal Risk, LR: 1. External lawsuit 2. Employee/internal lawsuit  Scheduling Risk, SR:  1. Inability to obtain external DB hosting Blue Team - nutriPe

50. What are we going to eat? Blue Team - nutriPe