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How to take advantage of LinkedIn ads at scale

Taking advantage of LinkedIn ads is a big win for getting leads.

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How to take advantage of LinkedIn ads at scale

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  1. How to Take Advantage of LinkedIn Ads at Scale Jonathan Young Partner Enablement Manager, Ads Partners jyoung@linkedin.com | @jonathanyoung29 @adstage

  2. Before We Get Started • Questions? • WebEx: Send them in via Q&A feature • Twitter: Tweet them via #LinkedInContent • Recorded? You bet. Distributed afterwards • Feedback? Survey will be available at the end of webinar @jonathanyoung29

  3. How Sponsored Updates APIs Partners Work Brands Agencies • Social Ad API Partners build advanced technology on top of Social Network Ad APIs. • Provide software tools and services to brands/ agencies. Social Ad API Partners • Functionality includes enhanced campaign creation, management, optimization, and insights. Platforms @jonathanyoung29

  4. Today’s Agenda LinkedIn native campaign platform Partner capabilities Real-time performance alerts and triggers Scheduling, day-parting Bulk edits to campaigns Multivariate testing Manage social spend across channels Advanced reporting dashboard for self-serve Conversion Tracking Assisted service across social channels Assisted service on LinkedIn @jonathanyoung29

  5. Want to Learn More? Contact us at partner-operations@linkedin.com @jonathanyoung29

  6. How to Take Advantage of LinkedIn Ads at Scale AJ Sahil Jain LinkedIn Ads Expert and Founder of B2Linked.com @wilcoxaj CEO and Co-Founder of AdStage @sahilio Wilcox @adstage

  7. Today’s Agenda • Top performing traffic from LinkedIn • Three must-use tracking systems to measure ROI • Additional tricks for even better performance at scale • Live Q&A @adstage

  8. Let’s Talk About LinkedIn 380M MEMBERS IN 200 COUNTRIES Multiple B2B Properties Precise Targeting @sahilio

  9. Measurement is Key @sahilio

  10. How Do You Measure For Scale? DIFFICULT TO MEASURE WITH LINKEDIN ADS ALONE MEASUREMENT IS CRITICAL FOR SCALING @sahilio

  11. ROI Remains a Mystery @sahilio

  12. Optimize Your Offer Low Friction BLOG POST / INFOGRAPHIC GUIDE / WHITEPAPER EBOOK WEBINAR High Friction @wilcoxaj

  13. Top Performing Traffic on LinkedIn Low Friction BLOG POST / INFOGRAPHIC GUIDE / WHITEPAPER EBOOK WEBINAR High Friction @wilcoxaj

  14. Three Must-Use Tracking Systems CRM SYSTEM FOR OFFLINE CONVERSIONS ANALYTICS FOR ONLINE CONVERSIONS LINKEDIN ADS REPORTING FOR COST ANALYSIS @wilcoxaj

  15. Marrying the Data Manual reporting with pivot tables in Excel and CRM data Attribution solutions such as Bizible @wilcoxaj

  16. Example Using Excel @wilcoxaj

  17. Optimize for the Best Metrics CONVERSION RATE @wilcoxaj

  18. More Tricks for Better Performance RAPIDLY BUILD NEW CAMPAIGNS AT SCALE DELIVER ADS WHEN CPCS ARE LOWEST EXCLUSION TARGETING @wilcoxaj

  19. Exclusion Targeting Existing Customers Competitors @wilcoxaj

  20. Dayparting Ads for Lower CPCs @wilcoxaj

  21. Rapidly Build New Campaigns at Scale @wilcoxaj

  22. About AdStage > > AdStage integrates multiple ad networks and data sources to give you one place to create, manage and optimize campaigns. @sahilio

  23. Results with AdStage > > LOWERED CPCS BY $1 WITH DAYPARTING 100+ HOURS TIME SAVINGS @sahilio

  24. Questions? SAHIL JAIN AJ WILCOX LinkedIn Ads Expert and Founder of B2Linked.com @wilcoxaj CEO and Co-Founder of AdStage @sahilio @adstage

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