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The Skills Marketers Have and the Skills Marketing Departments Want

The Skills Marketers Have and the Skills Marketing Departments Want.

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The Skills Marketers Have and the Skills Marketing Departments Want

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  1. The Skills Marketers Have & The Skills Marketing Departments Want Marketers need more skills than ever, thanks to the rise of search, social media, mobile, marketing technology, and more. Which raises the questions: Are today’s marketers keeping pace with the skills they need to do their jobs at a high level? Do marketers have the skills that companies and recruiters want in their new hires? Is there an alignment or disconnect between these companies and the marketers they want to hire? To help answer these questions, HubSpot and LinkedIn joined forces to examine recruiting data and marketer profiles from LinkedIn’s own platform. The result is the new ebook, “The Marketing Skills Handbook: A Deep Dive Into Today’s Most In-Demand Marketing Jobs.” The data revealed how highly companies value SEO skills and how ofen marketers list the skill on their LinkedIn profiles. See how the skills marketers have match up with the skills companies want: Skills Marketing Departments WANT in 2015 Skills Marketers Actually HAVE in 2015 1 Social Media Marketing 1 SEO/SEM Marketing 2 2 Digital & Online Marketing Digital & Online Marketing 3 3 Marketing Event Management Marketing Campaign Management 4 4 Database and Direct Marketing Channel Marketing 5 5 Market Research & Insights Marketing Demand Generation 6 SEO/SEM Marketing 6 Social Media Marketing 7 7 Channel Marketing Relationship Marketing 8 Marketing Demand Generation 8 Market Research & Insights 9 9 Marketing Campaign Management Marketing Event Management Skills Marketing Departments WANT in Your Industry... The skills companies want from their new marketing hires varies from industry to industry. Below are the top three skills sought afer in recruiter marketing searches on LinkedIn for the technology, financial services, education, retail, and manufacturing: Tech 1 SEO/SEM Marketing 2 Digital & Online Marketing 3 Marketing Campaign Management Financial Services 1 SEO/SEM Marketing 2 Digital & Online Marketing 3 Marketing Campaign Management Education 1 Marketing Campaign Management 2 SEO/SEM Marketing 3 Channel Marketing Retail 1 Digital & Online Marketing 2 SEO/SEM Marketing 3 Relationship Marketing Manufacturing 1 Marketing Demand Generation 2 SEO/SEM Marketing 3 Digital & Online Marketing THE MARKETING SKILLS HANDBOOK A Deep Dive into Today's Most For a closer look at the skills marketers have and the skills companies In-Demand Marketing Jobs + want, download the new ebook, “The Marketing Skills Handbook: Data-driven LinkedIn A Deep Dive Into Today’s Most In-Demand Marketing Jobs.” report by & HubSpot bit.ly/LIMarketingSkills Pg 1

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