About Stephen

2. About Stephen • He is a product strategy and design consultant who helps large companies create valuable customer experiences. • He spent more than a decade growing and leading teams of information architects, interaction designers and UI developers in the creation of all types of interactive experiences, bringing value to clients such as: • Nokia • Frito-Lay • Sabre Travel Network • Chesapeake Energy • and smaller technology startups. • He is passionate about: • elegant design • remarkable customer experiences • managing maverick teams Blog: poetpainter.com Recent posts: The Fundamentals of Experience Design Rock Bands, Guitar Heroes and Management Theory Whose Idea Is It?

3. Remember that “percentage complete” feature that LinkedIn implemented a few years ago, and how quickly this accelerated people filling out their profiles? It wasn’t a clever interface, IA, or technical prowess that made this a successful feature– it was basic human psychology.To be good information architects we need to crack open some psych 101 textbooks, learn what motivatespeople, and then bake these ideas into our designs. We’ve spent the last decade perfecting how to create applications that serve our users needs. Now it’s time to create applications that are engaging.It’s time learn a bit about the art and science of seductive interactions. We’ll look at specific examples of sites who’ve designed serendipity, arousal, rewardsand other seductive elements into their application, especially during the post signup process when it is so easy to lose people. Examples will mostly include consumer applications such as Muxtape, Dopplr and iLike, where engaging with users through a process of playful discovery is vital to continued use; however, we’ll also look at how these same ideas might work in corporate environment, with a glimpse into a few corporate apps that have succeeded at being playful. Regardless of your current project, the psychological principles behind these example can be applied universally. In the spirit of “expanding our boundaries,” we’ll look to disciplines like social sciences, psychology, neuroscience and cognitive science for insights. However, attendees will leave with actionable tools and examples making it easier to bridge theory with  tomorrow’s deadline. As a profession, we talk about mapping user goals to business goals. But what if this focus on goals is no longer enough? And what if we can’t get users to stick around long enough to see the value in our apps? Come get inspired by examples of applications that have moved beyond just goals, and succeeded in both  satisfying and delighting people.

6. Uses: • Levels • Rewards

13. OK, no more hot pink! I promise.

14. About Whitney • She is a user experience design consultant based in New York City. • She worked for Liquidnet, Digitas and Tribal DDB • Most notably, she helped to conceive, design, and test an innovative card search tool for American Express, and is named as a co-inventor on its U.S. patent. Blog: http://whitneyhess.com/blog/ Recent posts:

15. Evangelizing Yourself: You Can’t Change the World if No One Knows Your Name Sunday, 2:00pm, Continental Ballroom We devote our careers to advocating for our users, but who’s advocating for us? No one is going to carry you through your career. If you want to make a major impact in this field, you’re going to have to work at getting recognized. And moreover, your name has to be synonymous with quality. In this session I will help timid and unassertive practitioners come out of their shells and become leaders in the user experience community. The advice I have to impart is based on my own experience taking control of my career and developing an authentic and positive reputation. I will talk about the value of starting a personal blog, actively using Twitter and LinkedIn to build and maintain a network, staying up-to-date with trends and standards, how to get the most out of conferences, and ultimately how to gain confidence in your skills and successes.