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Mauj: Wireless Solutions for GPRS Portal Management, Content Development, and Mobile Media

Mauj is the leading wireless solutions provider, offering services in GPRS portal management, content development (games, graphics, ringtones), and mobile media solutions. With a strong presence in the Indian VAS market, Mauj has a strategic partnership with mobile operators and media houses, and has a strong team for product development and aggregation. Mauj's innovative portfolio includes multiplayer games, polyphonic tones, video ringtones, and more. With a focus on content licensing deals and international foray, Mauj is capturing eyeballs in the market.

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Mauj: Wireless Solutions for GPRS Portal Management, Content Development, and Mobile Media

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  1. 360* Wireless Solutions A 80 + team offering wireless solutions in three areas • GPRS Portal Management for Operators • Content Development – Games, Graphics (Wallpapers, themes and animation), Ringtones etc. • Wireless Consulting & Solutions for Media Houses , Content Owners , Brands • Mobile Media Solutions – SMS Promotions, Advergaming, Direct Response Applications.

  2. Corporate Overview Business Operations • Founded two years ago and is today India’s premiere VAS Solutions architect • Market leader in GPRS space in India • Partnered with most of the mobile operators in India • Exclusively manages GPRS portal for operators like Idea, BSNL & MTNL and is preferred partner for Hutch • Strong Product Development team which offers unique products to Operators worldwide. • 14,000 sq ft business premises in Tardeo, Mumbai • Operational offices in London, & Dubai • Branch offices spread across India • Fully equipped state of the art sound studio • Currently employs about 83 employees, expected to go up to 125 by FY06

  3. An Overview • Mauj has strong presence across the entire value chain of VAS market viz. Application Service Provider (ASP), Content Production, Aggregation, Publishing, Marketing and Distribution • Strong strategic relationship with media partners • Ability to close attractive deals with Bollywood/ Regional film industry to ensure content pull Mauj’s Presence in the Entire Value Chain Mauj’s Strong Position in Rich Media Content • Sizable growth in the Industry is going to come from adoption of new technologies like GPRS/EDGE/3G (referred as ‘GPRS’ or ‘Rich Media’ hereinafter) • Commercially launched 80%+ new products in Rich Media Content for the first time in Indian VAS market • Senior management team has been pioneer in this space having spent significant time at Strategy.com, Yahoo and Hutch (all pioneers in the telecom VAS space) • Instrumental in shaping up of the entire VAS market in India Strong Team

  4. Product Development & Aggregation Strength Demonstrated Product Innovation Capability • Displayed in-depth understanding of the Indian market and superior innovation capability • A pioneer in developing several new products for the first time in India VAS market: • Multiplayer Bluetooth game • Polyphonic tones • Real tones/MP3 tones • SMS tones • Video Ringtones • Themes - Nokia and Sony Ericson • GPRS – Movie ticket booking, railway ticket booking, Portal management • Applications for Symbian operating platform • Wall Genie Strengths in Content Development Licensing Deals • Strong content creation team with about 25% of the team having 5+ years of experience • Collective experience of about 10 man years in developing ringtones • Ability to develop about 10-15 new games per month • Developed ~ 200 unique games in last two year • Aggregated and marketed about 800 international mobile games so far • In-licensed exclusive telecom rights from key production houses like K Sera Sera, UTV, Rajshri Productions, Kingfeatures, Sony, Universal, EMI Virgin, IMG etc. • Non exclusive licensing deals with another 50 production houses

  5. Mauj Product Portfolio – Innovations

  6. BSNL’s WAP & Websites

  7. MTNL’s WAP & Websites

  8. Idea’s WAP & Websites

  9. Executive Summary Industry Highlights Representative List of Partners Mauj Overview Telecom Operators Production Houses Media Others

  10. Mauj – International Foray Distribution Partnership - Platform Content Supply - Relationship • SELATRA, UK • MO MEDIA, UK • EXACTMOBILE, SOUTH AFRICA, • LEGION INTERACTIVE, AUSTRALIA • ABS CBN, PHILIPPINES • ONLINE MARKETING, DUBAI • IGUANAMOBILE, SINGAPORE • HANK KETCHAM, USA • HEARST HOLDINGS, USA • EARTHFLIGHT, USA • AIRMOTION, GERMANY • SELATRA, UK • LEGION INTERACTIVE, AUSTRALIA • MOBILE MEDIA, HONG KONG

  11. Mauj – Capturing Eyeballs

  12. Mauj – Capturing Eyeballs

  13. Mauj – Capturing Eyeballs

  14. Mauj – Capturing Eyeballs

  15. Mauj – Capturing Eyeballs

  16. Few of our Achievements Firsts from Mauj Singtones RealTones Themes Symbian Applications SMS Tones GPRS Portal Management Wallgenie VideoRingtones Multiplayer BlueTooth Games

  17. SIDDHIVINAYAK -WAP & Websites

  18. SIDDHIVINAYAK –Virtual Temple Make your Mobile Phone a VIRTUAL TEMPLE

  19. SIDDHIVINAYAK –Graphics Wallpapers Themes Animations

  20. SIDDHIVINAYAK –Ringtones & Video Ringtones Ringtones Video Ringtones

  21. SIDDHIVINAYAK –SMS Prayers ~ SMS your Prayers Daily from Anywhere in INDIA. ~ Prayers are Daily kept in a WISH BOX inside Siddhivinayak Temple.

  22. Advantages to Temples • Devotees from all over the world can reach out to the Temple through their Mobile Phones. • Temples can reach out to devotees all over the world. • Mobile Solutions can help in improving Management & Administrative Challenges. • Temple Services can be extended through SMS & GPRS. Example: SMS Prayers, SMS Puja Bookings etc. • Mobile Commerce will help Temples in providing Premium Services to Devotees. • Temples can promote Special Events & Puja through Mobile Phones.

  23. Thank You

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