Financial Planning and the Economy

1. Financial Planning and the Economy • No matter how well a person plans, external factors from the economy affect the success of that plan. • This chapter focuses on the basics of understanding economics. It is, however, only the basics, and a deeper understanding will enhance your value as a planner.

2. Capitalism • Although pure capitalism is possible in theory, the United States and most Western world countries’ economies are based on capitalism with some modification. • Generally proven to be the most efficient or effective at allocating and using scarce resources to enhance economic prosperity. • Requires a political system that maintains the rule of law, the rights to contract, the courts and tort system, and competitive market structures.

3. Scarcity • Economics is the art and science of dealing with scarce resources and almost unlimited needs and desires. • All resources – Land, labor, capital, technology or knowledge – are scarce. • The objective of the economy is to maximize the output from resources while minimizing waste. • There is no such thing as a free lunch. Everything costs something in terms of giving up another opportunity or using a resource.

4. Opportunity Cost • Every output costs something. • Government is not free, all government does is transfer goods and services from one segment of society to another. • The cost is opportunities to produce something else. • For example, money spent on fighter planes cannot be used to help poor people, money used to help poor people cannot be used to build better hospitals, money spend on hospitals cannot be used to build roads and bridges, and money spent on roads and bridges cannot be spent on army tanks and rifles.

5. Time Value • The time value of money is one of the fundamental concepts of finance. • Time is money. A dollar today is worth more than a dollar tomorrow. • Receiving a dollar today allows one to use it to produce more than a dollar’s worth of goods later. • In financial planning, optimal use of financial resources involves using the time value of money to achieve goals.

6. Supply, Demand, Marginal Pricing, and Equilibrium • The basic law of economics is this: supply equals demand for a price. • Equilibrium is the point where market price matches the demand with the supply. • In general, • When prices fall, demand will increase and supply will fall. • When prices rise, demand will fall and supply will increase.

7. Supply-Demand Relationship

8. Microeconomics • Microeconomics (also called price theory) is the study of individual economic decisions and their aggregate consequences. • Microeconomics is a bottom-up approach from individual and firm’s actions to government policies and international trade.

9. Components of Microeconomic Theory • Theory of the firm. • Consumer behavior and utility. • Opportunity costs. • Marginal utility. • Elasticity. • Competitive market structures. • Asset pricing.

10. Theory of the Firm • The Theory of the Firm is the economics of business operations and profit maximization. • The Theory of the Firm attempts to find the theoretical optimum mix of capital and labor to maximize the value of the firm.

11. Conclusions from the Theory of the Firm • Keep producing until there is no more profit in producing more: • This is expressed as “Expand production until the marginal cost (MC) of a unit is equal to the marginal revenue (MR) received when selling that unit.” • The optimum mix of labor and capital occurs when the amount of additional production from one more unit of either capital or labor is equal. • This is expressed as “Firms should select their optimum mix of labor and capital by balancing the marginal product of capital (MPC) with the marginal product of labor (MPL).”

12. Modigliani and Miller • Studied the optimal capital structure between debt and equity to maximize firm value. • Concluded that in a world of pure competition that the balance between debt and equity is irrelevant. • The assumptions that Modigliani and Miller made were in an ideal economic world. Therefore, their conclusions are purely theoretical and do not reflect the actual state of the world. There is differential taxation between debt and equity and information is rarely complete. • Thus, management seeks to choose the mix between debt and equity to maximize the value of the (owners’) equity in relation to its risk.

13. Marginal Revenue (MR) and Marginal Cost (MC) • Marginal revenue is the incremental income from the next unit of sales. • Marginal cost is the incremental cost of the next unit of production. • Marginal revenue for small and large producers differs. • Small producer: MR = price • Large producer: MR declines with the level of production and sales. • MC tends to fall as economies of scale reduce costs, but then rises again as production continues to rise.

14. Marginal Revenue & Marginal Cost

15. Consumer Behavior and Marginal Utility • Consumers want to get the most value possible for their money. • The added value, usefulness or benefit of the next unit of a product consumed is termed “marginal utility.” • The law of “diminishing marginal utility” holds that the added utility of one additional unit of a good is less than that added by the previously consumed unit.

16. How Consumers Maximize Utility • Consumers maximize utility by purchasing just so many units of each desired good that the marginal utility of each good per dollar spent is equal. • Maximization occurs when the consumer’s marginal utility equals the cost (C) of one additional unit, i.e., MU = C. • Theoretically, people act to maximize the utility of their lifetime consumption, where, among other things, desired bequests or legacies are weighed and valued just like any other good.

17. Financial Planning and Consumer Maximization of Utility • The classical economic theory of consumer behavior discussed on the previous slide assumes that consumers will rationally maximize utility over their lifetimes. • However, people often make irrational buying and investing decisions. • Behavioral finance and behavioral economics are new fields that seek to identify why people make irrational financial decisions. See 10 Questions with... Daniel Kahneman on Humans and Decision Making. Journal of Financial Planning, Aug 2004, Vol. 17 Issue 8, pp. 10-13.

18. Opportunity Costs • Cost of passing up the next best choice when making a decision. • For example, if an asset such as capital is used for one purpose, the opportunity cost is the value of the next best use of the asset. • Opportunity cost analysis is an important part of a company's decision-making processes, but is not treated as an actual cost in any financial statement. • In financial planning, because individuals often have fewer resources than companies do, opportunity costs constantly have to be weighed in decision making.

19. Price Elasticity of Demand • Price elasticity of demand is a measure of the buyer’s responsiveness or sensitivity to changes in price. • Elasticity varies with the importance of the purchase to the consumer. Price elasticity is greatest on commodities that are relatively easy to obtain.

20. Formula for the Coefficient of Elasticity

21. Interpreting the Elasticity Coefficient • If the elasticity coefficient is greater than 1, the product is price elastic. • If the elasticity coefficient is less than 1, the product is price inelastic. • Elasticity tends to vary at different price levels and quantities, typically being less elastic at low quantities and high prices (buyers who want it, need it, so they are less sensitive to price) and more elastic at high quantities and lower prices (buyers want it, but they do not need it, so they are more sensitive to price).

24. Competitive Market Structures • Market structure influences firm behavior, strategies, and tactics. • Market structure depends on • Barriers to free entry into the market; • To what degree each firm can differentiate its product within the market (e.g., perfumes); • How much control each firm has over the supply or output of the industry; and • How much control the firms have over the price they can charge for the product.

25. Competitive Market Structures • Pure Competition. • Pure Monopoly. • Oligopoly. • Monopolistic Competition.

26. Pure Competition • A purely competitive market is characterized by • Entirely free entry and exit to the industry; • A homogeneous and undifferentiated product (e.g., commodities such as corn, iron ore, etc., where no consumer has any grounds for preferring one company’s product over that of another); • A large number of buyers and sellers so that no individual seller can influence price; • Sellers are price takers (they have to accept the market price); and • Perfect or close to perfect information is available to buyers and sellers so that no buyer or seller can exploit the ignorance of others.

27. Outcomes of Pure Competition • Firms tend to have diminishing profits over time. (There is always someone who will sell at a lower price until there is no profit left.) • Consumers benefit from lower prices and the efficiency of the firms. • A firm with a new idea will have higher profits for a while until the other firms start to mimic it. (An example is the Swiffer and its imitators.)

28. Pure Monopoly • A pure monopoly exists when there is only one firm in the industry. • Even when there is no other producer, pure monopoly can be eroded by substitute goods. • Certain industries where the economies of scale are great are natural monopolies. These typically become subject to government regulation. • A firm may have many of the elements of monopolistic control when it controls as little as 25% of the market.

29. Outcomes of Monopoly • The firm controls the price, leading to abnormally high profits. • May charge different prices to different consumers and overcharge some customers. • Firm may use profits to fund research and development and ultimately produce new goods and services. • However, the management of the firm may become complacent and fail to innovate. See a discussion of Microsoft in Seattle Weekly at http://www.seattleweekly.com/features/0330/news-microsoft.php.

30. Oligopoly • An oligopoly is an industry dominated by a small number of large firms. • There may be a large number of small firms as well – the key word is “dominated.” • Characterized by high barriers to entry. • Competition is usually based on non-price factors such as service, style, etc.

31. Signaling in Oligopolies • Signaling is a method of skirting anti-trust laws that prohibit collusion. • Since the law does not allow direct contact, signals are sent via public media as to actions to be taken. • Signaling is used by the major players in the industry to control prices and output.

32. Methods of Signaling • Price movements. • Prior announcements. • Media discussions. • Counterattack. • Announce results. • Litigation.

33. Concentration • Concentration is a measure of how oligopolistic a market is. • It is expressed in terms of the number of major firms and the percentage of the market they control. For example, a three firm control of 81% of the market would be a three-firm concentration of 81%. • The higher the concentration among the fewer firms, the tighter the control on prices and output.

34. Monopolistic Competition • Monopolistic competition is a market structure with many buyers and sellers and where entry and exit is relatively free, but where products are highly differentiated. • This is the most common market structure in the United States. • Marketing is a primary driver of success in monopolistic competition – the more product differentiation, the higher the profit.

35. Components of Macroeconomic Theory • Fiscal versus monetary policy. • Keynesian theory. • Monetary theory. • Rational expectations. • Supply-side economics. • Business cycles. • Inflation, deflation, and disinflation. • Interest rates and the yield curve.

36. Macroeconomics • The study of the entire economy in terms of the total amount of goods and services produced, total income earned, the level of employment of productive resources, and the general behavior of prices. • Where microeconomics is bottom-up study of the economy, macroeconomics is top-down. • Macroeconomics was largely unappreciated until the Great Depression of the 1930s.

37. Things to Remember about Macroeconomics • There are many theories, virtually none of which have been proven. • Macroeconomics has a large political element. Proponents of various theories typically belong to different political parties and their preference for a particular theory reflects their political ideology. • The fact that it is virtually impossible to objectively test macroeconomic theory is the reason for the variation in theory and belief.

38. Fiscal Versus Monetary Policy • Fiscal policy deals with government tax and spending as it affects the economy. The basic philosophy is that government intervention can improve the performance of the economy. • Monetary policy deals with the effect of the money supply on economic activity. The philosophy of this school of thought is that the economy is more responsive to changes in the money supply and interest rates through the independent actions of businesses and individuals, than to government tax-and-spend policies.

39. The Changing Debate • Both fiscal and monetary policy have proven unable to successfully stabilize the economy. • Now, the question is not which school of thought is correct, but whether or not government can do anything to control the economy at all. • The concept of it being government’s job to regulate the overall economy was a product of the Great Depression and the feeling that “Government has to do something.” More than 75 years later, it is still not apparent whether or not government can.

40. Rational Expectations Theory • A theory proposed in the 1970s and 1980s that questions the efficacy of any government attempts to manage economic affairs. • The theory holds that for most government fiscal or monetary policies to work: • People must either be ignorant of the policies or • People must not understand the implications of the policies on economic activity. • An important conclusion of this theory is that government efforts to control the economy in fact destabilize it.

41. Key Terms to Know about Gross National Product, Inflation, and the Keynesian View • Gross national product (GNP) . • Gross domestic product (GDP) . • Nominal GNP or GDP. • Real GNP or GDP. • GNP or GDP deflator. • Consumer price index (CPI). • Producer price index (PPI). • Net national product (NNP).

42. Keynesian Formula for GNP • GNP = C+I+G+X • Where C = Consumption I = Investment G = Government purchases X = exports - imports To get an excellent and interesting historical view of economics and the economists who came up with the various economic theories, see Heilbroner, R. (1999.) The Worldly Philosophers : The Lives, Times And Ideas Of The Great Economic Thinkers, 7th ed. New York: Touchstone.

43. Fiscal Multiplier • Any increase in government spending causes an increase in GNP. • The marginal propensity to consume (MPC) is the ratio of how much more a person will spend given a unit increase in income. • Government Spending Multiplier = 1/(1-MPC) • Thus, a small increase in government spending will result in a large increase in nominal GNP.

44. Where Does the Government Get Money to Spend? • The government gets money in one of three ways: • Raise taxes. • Borrow. • Print money. • Raising taxes takes money out of the economy that the government then puts back into the economy. • This concept of fiscal multipliers only makes sense if one believes that the government can spend the money more productively and efficiently than can the people themselves.

45. IS/LM Curve of the Investment/Spending & Money Markets • The Investment-Saving/Liquidity-Money curve (IS/LM curve) shows the relationship or tradeoff between investment and saving versus liquidity. • Adjusting the equilibrium point is the purpose of many government attempts to control the economy. • When interest rates rise, both investment and consumer buying falls. • Durable goods are particularly affected since their purchase is often financed. • The situation considered most desirable is when GDP can be increased without raising interest rates.

46. IS/LM Curve of the Investment/Spending & Money Markets In Keynesian theory, if government spending increases, then there would normally be an increase in interest rates and GNP. However, if the money supply is increased at the same time, there could be an increase in GNP without a rise in interest rates.

47. IS/LM Curve of the Investment/Spending & Money Markets • The idea is that the downward pressure on interest rates from an increased money supply will offset the increase in demand through government spending. However, think about the overall effect on prices of more money and demand chasing the same amount of goods and services -- this would cause prices to rise, unless there was enough surplus production capacity to produce more goods and services. In economics, there is so much dependency between the variables that changes in one can often have unforeseen consequences.

48. Economic Growth and The Monetarist View • Another theory of GNP is called the Quantity of Money Theory. • Velocity is the rate at which money turns over in the economy. • Money is currency plus “monetary equivalents” such as checking accounts and money-market funds. M1 money is cash, checking account balances, and traveler’s checks and M2 money is M1 plus savings accounts and money market accounts.

49. Economic Growth and The Monetarist View (cont’d) • The theory states: M (Money) x V (Velocity) = Nominal GNP M (Money) x V (Velocity) = P (Price Level) x Real GNP (Q) M x V = P x Q • This theory asserts that Velocity is relatively constant, so increasing the money supply increases Nominal GNP. (Although real GNP may not change.). • There is some question whether the M1 or M2 definition of money is the right one to use in the Quantity of Money theory.

50. Monetary Policy Tools: The Federal Reserve • Aimed at changing the M2 money supply. • Change the discount rate. • Buy or sell government securities. • Change the reserve requirements of financial institutions. Photo of the Federal Reserve Bank of New York from www.ny.frb.org/aboutthefed/photos.html