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Marketing Capability Assessment

Marketing Capability Assessment. Aligned Staff are trained/experienced to perform this capability AND this activity is formally part of their job description AND the appropriate % of staff time and budget have been allocated Gap Staff have limited training, or little to no experience

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Marketing Capability Assessment

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  1. Marketing Capability Assessment • Aligned • Staff are trained/experienced to perform this capability • AND this activity is formally part of their job description • AND the appropriate % of staff time and budget have been allocated • Gap • Staff have limited training, or little to no experience • Or staff are trained/experienced, but do not have this as part of their job description or do not have the available time to perform • Or the capability lacks the minimum budget required • Gulf • Staff does not have training or experience • Or this capability is not part of a formal job description, no resources assigned www.SalesBenchmarkIndex.com

  2. Marketing Tactical Capabilities

  3. Marketing Strategic Capabilities

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