Jörg Schneider 23th of april 2010

1. Deutsche Post Adress POSTADRESS GOBAL – International Data Quality – challenges and chances for operators and users in a globalized world Jörg Schneider 23th of april 2010

2. Leading media service provider [49%] Leading logistics company [51%] Professional IT partner for address services and tools Who is Deutsche Post Adress? Deutsche Post Adress GmbH & Co. KGBusiness launch: 1994 130 employees

3. POSTADRESS GLOBAL – International Data Quality Management International relocation updating

4. Data Quality • „Data quality – this term refers to whether an organization‘ s data is reliable, consistent, up to date, free of duplication, and can be used efficiently across the organization.“ • Tony Fisher, „The Data Asset – How Smart Companies Govern Their Data for Business Success“

5. Mailing 1 Mailing 2 Data Quality on a time scale Data-quality continuous address maintenance actionrelated address maintenance non-systematicaddress maintenance Time

6. Two perspectives of data quality • I. The client + service provider perspective • II. The postal operator perspective

7. The client perspective introduces by a case study An fundraising company 250.000 1.7 mio. 125.000 200.000 addresses Challenge: Reach donators Aim: Increase spendings Collaboration with: Marketing, IT and Sales partner

8. Case – an fundraising company operating worldwide Challenges of a single source solution Postal corrections Deleted doubles Updated customer data Existing customer data Relocation Suppression changes • Costs • Marketing

9. STATUS - Challenges for clients on an international roadmap • Mainlylocal data service providers • Services Portfolios: diverse (i.e. no change of address databases) • Pricing: complex structures • Time: Up to one week (or even more to get) a country treated • Local Data Storage: Data is not available for inhouse solutions • Data Protection: differing standards

10. Draft of an International Data Quality Solution A single source solution Extensive consulting how to enhance data International portfolio to keep addresses in shape Permanent Data Quality Solution with Service Level Existing customer data Updated customer data • Analysis of database condition • Accurate requirements definition • Wide reaching partner networks to help you with any international query • Consulting about distinctive countries’ specialties • Data quality solution • Customized products and product bundles • Postal correction in 240 countries and territories • Relocation updating / Gone Away information • Early advice on future Data relate tasks • High availability and fast response • Offer of In-Housesolutions with extensive support

11. The Addressee Service Provider The Sender and Data Owner Postal Operators – chances Why should poor address data quality matter? a. Logistics efficiency b. Direct marketing industry support c. Preferable Data Sources d. New Business Models

12. Outlook „A macro trend of convergence of the data quality tools market and the related market for data integration tools continues, as organization recognize that data integration activities must provide more than simply data delivery- they must insure the quality of the data being delivered enhances the value data integration investments.“ Magic Quadrant for Data Quality Tools 2008 – Gartner RAS Core Research Note G00157464, Ted Friedmann, Andreas Bitterer, 4 June 2008 I. Data Quality is getting more and more important II. Address Data – a multichannel perspective (email …) III. Green Marketing IV. Cooperation 12

13. Contact Details “Coming together is a beginning, keeping together is progress, working together is success.” Henry Ford Please contact: Mr. Jörg Schneider International Sales Director E-mail: joerg.schneider@postadress.de Tel: +49 (0)89 4136 8510