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Website

Website. Too informative! Repetitive Info Long & boring Corporate color scheme Not kid friendly Hierarchy on the web site is too deep NO CALL OF ACTION!!!. Observation. Suggestions. Keep it short and simple Games for kids Have animations and bright colors

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Website

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  1. Website • Too informative! • Repetitive Info • Long & boring • Corporate color scheme • Not kid friendly • Hierarchy on the web site is too deep • NO CALL OF ACTION!!! Observation Suggestions • Keep it short and simple • Games for kids • Have animations and bright colors • Green-nature Yellow-cheer full and sunny • One set of tabs, keep tabs on top • Map more visible • Less information on the home page • Nature texture appearance

  2. App • Interactive, Engaging & Fun • Tour guide of TDG • Short & Simple • Budget & time constraints • Basic App with unlimited additions • App buttons (Home, Map, Donations) • FREE!!! “$17.6 Billion The amount of money saved each year by small businesses using mobile apps, according to a survey by the Small Business & Entrepreneurship Council. “ - Dallas Morning News

  3. Marketing • Suggestions • Define Target audience and break them down into groups • Utilize non profit for advertising, use the current budget toward cost efficient marketing plan • Fine tune mission, it needs to be clear and precise, in order to implement a productive marketing plan • create promotions that appeal to audience and collaborate with fair park museums marketing and advertisement Observations Unclear target audience Marketing Budget Advertising Creating value proposition Un clear mission no promotional events or campaigns No collaboration with Fair Park

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