1 / 28

cidoresearch

E-Motion. www.cidoresearch.com. What Makes a Good Ad?. Practical Methodology. Online Surveys. Social Media Monitoring. Webcam Emotions. Cost & time efficient. Face-to-face: Focus groups Depth interviews. Online Communities. Facial Coding. Online Qual. Eye-Tracking. IAT.

blake
Download Presentation

cidoresearch

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. E-Motion www.cidoresearch.com

  2. What Makes a Good Ad?

  3. Practical Methodology Online Surveys Social Media Monitoring Webcam Emotions Cost & time efficient • Face-to-face: • Focus groups • Depth interviews Online Communities Facial Coding Online Qual Eye-Tracking IAT Galvanic Skin Response EEG Cost & time prohibitive In-Store Reseach Reported behavior Predict behavior Actual behavior

  4. Predictive Power Number of shares and views View-through and skip rates Lift in sales and subscriptions Lift in brand recall Lift in share of voice

  5. Emotions > Results

  6. How Do Clients Use It? How E-Motion Helps CREATIVE Pick: screen best ideas and invest more in hits Edit: execute against campaign goals Compress: cut out shorter versions MEDIA Version: resonate with target audiences Place: buy context that amplifies response Benchmark: advance your brand tracking

  7. How Does it Work? Tracking Processed on our cloud server in real time Reporting Interactive tool makes it easy Collection via users webcam

  8. How Does it Work? Years of research Subconscious response Unfiltered, unbiased Works in difficult conditions Cross cultural

  9. Automotive Case Study

  10. Automotive Case Study 21 ads, 7 car brands 1,200 people tested in a week Supported by Vision Critical

  11. Pick

  12. Why E-Motion Scoring? Speed: snapshot reporting Skill: framework for interpretation Sense: contextualized results

  13. What is E-Motion Scoring? DIMENSIONS Verticals Geographies Media Length Media Type COMPONENTS Attraction: 20% Retention: 20% Engagement: 30% Impact: 30%

  14. Edit

  15. Bad start, good ending Good start, bad ending Cut that out! Change the start completely

  16. Compress

  17. WELCOME TO CANDINAVIA! “… a place where innovation comes before convention …” ??? Beautiful woman Running horses Nature Music Beautiful scenes Assuring statements “… there is a place where you could have it all! Freedom, Comfort, Control…” “… modern Scandinavian design meets Canadian thirst for adventure…” ???

  18. Version

  19. Benchmark

  20. Summary Practical: fastand simple Valuable: emotions matter Scalable: … to a degree that will truly change market research 90% of the decisions are subconscious Take control of the emotions!

  21. E-Motion Links What the panelist sees: http://collect.realeyesit.com/kexBOP Tracking: http://docs.realeyesit.com/demo/?v=emotionsE-Motion Reporting:  http://delivery.realeyesit.com/Account/LogOn (username: cidoresearch, password: cidoresearch)

  22. Pricing $2,000 For a 150+ Person Study • up to 1 minute per ad Other applicable project costs • Normal sample costs (vary by target) • Programming, translations, etc.

  23. Contact Us Roland Klassen +1 416-503-4343 ext 4343 +1 855-243-CIDO (2436) ext 4343 roland.klassen@cidoresearch.com Tim Sinke +1 416-503-4343 ext 4004 +1 855-243-CIDO (2436) ext 4004 tim.sinke@cidoresearch.com

More Related