Identifying Geographical Indications By Ch.Hamid Malhi President, The Heritage Association

2. Identifying Geographical Indications By Ch.Hamid MalhiPresident, The Heritage Association

3. Identifying GIs • What are Geographical Indications? “…….Indications which identify a good as originating in the territory of a Member, or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin.” (Article 22 of TRIPS Agreement)

4. Identifying GIs A GI has…. • Reputation • Origin • Quality or • Any other characteristic linked to origin

5. Identifying GIs • A GI ….. • Is not created but it exists • Has a link to origin • Has economic importance for its stakeholders

6. Identifying GIs • Unique protection of a local development tool • Value addition to local economy • Prevents relocation of production area • Different from Trade Marks • Ensures collective pride to the producers • Prevents the transfer of traditional methods to areas outside their origin.

7. Identifying GIs • A positive effect on the economy • Protect collective rights • Niche products • Low cost to the consumer • Quality competitiveness among producers • Adherence to common production procedures of quality and origin.

8. Identifying GIs Some identified GIs of Punjab…

9. Basmati Rice

10. SARGODHA KINNOW

11. MULTAN MANGO

12. SharaqPur Guava

13. Phulkari

14. Neeli Ravi Buffalo

15. NILI BUFFALO

16. SAHIWAL CATTLE

17. CHOLISTANI CATTLE

18. DHANNI CATTLE

19. DAJAL CATTLE

20. ROJHAN CATTLE

21. MARECHA CAMEL

22. Blue Pottery of Multan

23. Camel Bone Work Multan

24. Camel Skin Work Multan

25. Chiniot Wood Work

26. Lahore Metal Works

27. Sillanwali Lac Work

28. Truck Decoration of QamarMachanni

29. Sialkot Sports Goods………………

30. Identifying GIs A Stakeholder chain committed to • Quality production • Its Protection • Quality assurance to the consumer • Origin certification

31. Identifying GIs • Who identifies? • Who defines? • Who protects? • Who maintains quality production? • Who assures quality?

32. Identifying GIs The Stakeholders

33. Identifying GIs The producers:- • Growers (agricultural products) • Farmers ( livestock) • Artisans (handicrafts) • Craftsmen (handicrafts)

34. Identifying GIs • Traders • Businesses • Factory owners • Processors • Exporters

35. Identifying GIs • The chain will vary from product to product. • The stake holder share in the final product would also differ.

36. Identifying GIs • Willingness to take the responsibility? • Willingness to share the responsibility?

37. Identifying GIs Who facilitates in: • Arranging data • Developing quality mechanisms • Compiling Application • Filing application • Follow up support

38. Identifying GIs • Awareness • Development • Promotion

39. Identifying GIs Department of Industries, Commerce & Investment, Government of Punjab

40. Thanks Ch.Hamid Malhi President, The Heritage Association