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Cordell Anderson Aniqa Hasan

Cordell Anderson Aniqa Hasan. Preliminary research. Research of other leagues and their online presence. Competitive Analysis. CYFL weaknesses compared to other youth leagues Not updated regulary (daily via Facebook , Twitter, etc)

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Cordell Anderson Aniqa Hasan

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  1. Cordell AndersonAniqa Hasan

  2. Preliminary research Research of other leagues and their online presence

  3. Competitive Analysis • CYFL weaknesses compared to other youth leagues • Not updated regulary (daily via Facebook, Twitter, etc) • Number of followers and page views • Ease of online registration • Cluttered Web site • CYFL strengths • Amount of information • Fast load time • Sponsor advertising • Access tabs

  4. SWOT Analysis • Strengths • Large league, growing, expanding and combining with others • Coaches have first-hand experience • Relationship with MU football program • Success stories of previous players • Weaknesses • Increased turnover due to volunteer-based staff • No uniform method of communication • Large age range of participants and families

  5. SWOT Analysis (cont.) • Opportunities • Growing interest in local youth football • Build big brother relationships with high school and college players • Increased focus on keeping kids active • Threats • Other leagues in Columbia that are bigger, have more resources or a more visible online community • Harsh economic times • People think football is dangerous

  6. External surveys Collected from team parents and coaches

  7. Parents: By the numbers • Only 50% of parents had a Facebook • Less than 20% had Twitter accounts • Less than 20% of parents on two teams had cell phones • Only 60% of parents would be interested in interactive features on the Web site • 90% wanted a monthly newsletter • 33% wanted a weekly newsletter

  8. Parental concerns The concern How to address them Are our children safe? Is the equipment up to standards? Do coaches listen to specific needs of some children (Allergies, injuries, etc.)? Post what CYFL does to keep kids safe Proof equipment is to standard Coaches commentary on the matter

  9. How should CYFL communicate with parents?

  10. What do parents want from the site?

  11. Coaches: By the numbers • 100% of coaches preferred communication via e-mail • 100% of coaches utilize text messages, but only 50% would like to receive information via text • 75% of coaches have a Facebook, but only 37.5% would like to receive information via Facebook • 87.5% say league communications were good or okay

  12. Coaches complaints Timeliness of information • Constant changes to practice schedules, game schedules, rosters, etc. • Last minute notification of e-mail Our solution • Events calendar, incorporated into the newsletter • The calendar will be tentative and changes will still be made, but hopefully coaches can plan accordingly

  13. Multimedia Elements Our solution to the posed problems

  14. Equipment infographic

  15. Logan Gray Audio Slideshow

  16. Coaching video

  17. Communication strategy E-mail newsletter

  18. May Newsletter • Encompassing communication method so all coaches, players, parents and sponsors can stay updated • Includes links, photos, videos and coupons • Easy to use • Sponsor incentive • Updated calendar

  19. September Newsletter • Scores, standings and rankings • Coach of the week • Sponsor spotlight • Updated weekly calendar

  20. Photo editing Create a collection of photos to use online

  21. Future Sports Intern The future of CYFL online communication

  22. Future sports intern Qualifications Job requirements • Interest/experience in sports, preferably football • J2150 • OR: audio, video, photo experience and editing skills • Experience with Flash, audio slideshows, video content • Experience with social networking sites • Willing to learn EverySport and Constant Contact • Create a weekly/monthly newsletter • Create fresh content for the web site • Take photos/video at league events • Manage all social networking sites • Respond to complaints/questions • Keep fans/participants engaged

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