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Domain Parking & PPC August 2006

Domain Parking & PPC August 2006. Jon Lisbin – Chief Strategist and Founder, Point It!, Inc. Jonl@pointit.com 206 525 3000. “It’s a lot Money”. Estimated 15% of Web Traffic is Type-In Traffic Washington Post

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Domain Parking & PPC August 2006

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  1. Domain Parking & PPC August 2006 • Jon Lisbin – Chief Strategist and Founder, Point It!, Inc. • Jonl@pointit.com • 206 525 3000

  2. “It’s a lot Money” • Estimated 15% of Web Traffic is Type-In Traffic Washington Post • Domain Parking Industry could be worth “a little under $1 billion. Red Herring • How much does Google make from Domain Traffic? • “It’s a lot of money” Eric Schmidt CEO Google • Partner Sites : ½ of Google’s 6 Billion in revenue last year.

  3. Quality, Relevance, User Experience

  4. Oingo.com / Applied Semantics

  5. Quality and Relevance Matters

  6. Google’s Explanation Thank you for your request for an invalid click investigation. My team and I have completed our review of your report. We appreciate your patience as we looked into this matter.Please be aware that the landing.domainsponsor.com sites that you mentioned are members of our Google AdSense for domains ( http://www.google.com/domainpark/). Using Google's contextual targeting technology, AdSense for domains shows AdWords ads on parked domain name pages.We've found that AdWords ads showing on parked domain name pages often receive clicks from well-qualified leads within the advertisers' markets. As a result, the return on investment for these pages can be comparable to that of search pages. To determine the value of traffic you've received from parked domain name pages, we recommend you monitor your conversion rate. We have reviewed the traffic you received from these sites. The clicks you received appear to be typical of normal user behavior. We were unable to find any evidence of invalid clicks.Please be assured that we take invalid click activity very seriously Kalena. We will continue to monitor the traffic on your AdWords ads to ensure that you are receiving the most effective advertising available.Thank you again for your patience. Please let me know if you have any other questions or concerns.Sincerely,The Google Click Quality Team" I understand that your campaigns are only opted in to our search network. Some parked domain partners are a part of our search network. These partners are classified as AdSense for domains. The way it works, is our system uses powerful semantic technology to dynamically analyze a domain name and match its meaning with ads and related searches that are related to the domain name subject. This provides users with highly relevant information in a user-friendly format, encouraging them to click.Please let me know if you have any other questions. We look forward to providing you with the most effective advertising available. Sincerely, The Google AdWords Team

  7. Domain Parking & PPC August 2006 • Insidious Links: • Domain Kiting(Bob Parsons CEO of GoDaddy) http://www.bobparsons.com/DomainKiting.html • Dotster Lawsuit:http://news.zdnet.com/2100-9595_22-6079567.html • Typo Traffic article(requires registration) http://archives.seattletimes.nwsource.com/cgi-bin/texis.cgi/web/vortex/display?slug=google30&date=20060430&query=typed+too+fast • Search Engine Watch Blog: http://blog.searchenginewatch.com/blog/051220-153537 • Netster Spyware: http://www.symantec.com/security_response/print_writeup.jsp?docid=2004-112213-4204-99 Jon Lisbin – Chief Strategist and Founder, Point It!, Inc. Jonl@pointit.com 206 525 3000

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