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Retail Scanning at the POS

Retail Scanning at the POS. Joel Kahn Data Capture Solutions. IMPROVING THE SHOPPING EXPERIENCE. SCANNING AT THE POINT-OF-SALE. Joel Kahn, Data Capture Solutions September, 2014. KEY TRENDS. MOBILE

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Retail Scanning at the POS

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  1. Retail Scanning at the POS Joel Kahn Data Capture Solutions

  2. IMPROVING THE SHOPPING EXPERIENCE SCANNING AT THE POINT-OF-SALE Joel Kahn, Data Capture Solutions September, 2014

  3. KEY TRENDS • MOBILE • Mobile Coupons, Mobile Loyalty and Mobile Gift cards continue to drive the move toward 2D imagers • CUSTOMIZATION • Brand conscious retailers investigating new POS products that compliment their store aesthetics and reinforce their brand. • COMPANION SCANNING • Associates are increasingly more empowered with connected devices-many of which are consumer devices being used in the enterprise leading to the need for enterprise-grade companion scanners

  4. INTRODUCING THE DS4308A new level of performance & versatility The DS4308 – a feature rich next generation 2D imager that resets the bar for scanning performance, scanning range, versatility and ease-of-use • Feature Rich Next Generation 2D scanner that sets the bar higher for Performance, Versatility and Durability • Will meet or exceed the competition in decode range and performance on poor quality & HD codes • Two “flavors” – Standard Range (SR) and High Density (HD)

  5. Features & Benefits • Enterprise-Grade Scanning • 1D/2D on any medium – traditional and mobile barcodes • Advanced Ergonomics • Small and lightweight (similar in size to the popular LS2208), it is easy to hold for all day scanning • Light emitted with each scan is soft an unobtrusive, preventing eye fatigue and improving the environment for customers and workers

  6. Features & Benefits • PRZM Intelligent Imaging • This proprietary imaging enhancement technology resets the bar for 2D imaging by improving decode performance and snappiness, • Durability – Built for Business • Designed to operate reliably after multiple 6ft./1.83 m drops to concrete • Omni-directional scanning • No need to align the barcode to the scanner • Largest “sweet spot” • Versatile decode range allows (out to 28”) user to scan any bar code type at any density nearer and farther than any other scanner in it’s class • Brightest LED Aimer • Crisp and bright aiming dot has the reach and brightness needed for long distance scanning as wellaspicklist mode.

  7. DS4308-P • All the features of the DS4308 plus: • Permanent Pedestal Base • Enables the device to sit on the counter easily, leaving a very small footprint. • Switch Between Presentation and Handheld Mode on the Fly • When the DS4308P is sitting on the counter, it will automatically scan any bar code in the “scan zone”. All users need to do is pick up the scanner to switch to triggered handheld operation. DS4308P

  8. DS4800BRAND EVERY ENCOUNTER The DS4800 Series extends your brand right to your POS. This customizable bar code scanner offers style without compromise, marrying impressive design with the same great reliability, functionality and manageability you expect from Motorola.

  9. WHAT IS THE DS4800 SERIES? • ERGONOMICS AND STYLE • New sophisticated design and maximized scanning comfort • HIGH PERFORMANCE SCANNING • 1D/2D paper and mobile; high density; image capture; OCR; DL parsing option • CUSTOMIZABLE • Bezel design and unique scan tone to complement décor and promote the brand • INNOVATIVE SCANNING EXPERIENCE • Modern capacitive touch trigger with haptic feedback • Flexible decode feedback allows you to choose from vibrations, visual feedback and a library of melodic tones

  10. SUPPORT SERVICESAt A Glance RECOMMENDED SERVICE PROGRAMS FOR: MOBILE COMPUTERS RFID, TEAM AND WIRELESS DEVICES SOFTWARE AND SYSTEMS SCANNERS Service from the Start with Comprehensive Coverage Bronze Gold Service from the Start Advance Exchange Support Service from the Start Advance Exchange Support AirDefense Services Platform Software Support On Site System Support Service Center Support Bronze SOTI Mobile Control Software Support Service Center Support Bronze Gold Premium RFID On Site System Support RhoMobile Suite Software Support WLAN Software Support Enterprise Mobility Software Support Enterprise Mobility Software Support RF Management Suite Software Support TEAM Software Support • Services Representative at the CodeZone Booth Friday 19-Sept: • Services Renewals • Renewals Portal • Services Overview

  11. THANK YOU… For more information: Visit Motorola Solutions Zebra Technologies at CodeZone

  12. IMPROVING THE CUSTOMER EXPERIENCE IN RETAIL MOTOROLA WIRELESS LAN Cherie Martin, WLAN Field Engagement, Americas September , 2014

  13. MOBILITY EVOLUTION IN RETAIL ENTERPRISE MOBILITY CONSUMER MOBILITY INTERNET OF THINGS DEVICE EVOLUTION WEARABLES, SMART CARTS & SHELVES, SENSORS LAPTOPS, HANDHELDS, SCANNERS SMARTPHONES, TABLETS USAGE EVOLUTION • BUSINESS APPLICATIONS - SUPPLY CHAIN MANAGEMENT. INVENTORY & PRICE CHECK • COMMUNICATIONS - DATA CONNECTIVITY & VOIP (OVER WLAN) • BYOD - DEVICE ONBOARDING & FINGER- PRINTING. APPLICATION VISIBILITY • GUEST ACCESS - INCREASE CUSTOMER DWELL TIME • OMNI-CHANNEL RETAILING - CONTEXT BASED CUSTOMER/GUEST ENGAGEMENT • ASSET VISIBILITY - MANAGEMENT & CONNECTIVITY FOR THINGS REQUIREMENTS EVOLUTION • DESIGN WiFi FOR MOBILE COMPUTERS • BASIC PCI COMPLIANCE • DESIGN WiFi FOR SMARTPHONES • ROLE BASED ACCESS CONTROL • DESIGN WiFi FOR LOCATION • MANAGE MULTI-RF - WIFI, ZIGBEE, BLE ARCHITECTURE EVOLUTION AP AP AP AP AP AP INTELLIGENTEDGE HYBRID HUB & SPOKE Controller AP AP AP AP AP AP

  14. RETAIL IS CHANGING – ARE YOU READY? B “…INSTEAD OF WHINING ABOUT SHOWROOMING, SMART RETAILERS ARE AGGRESSIVELY BATTLING BACK AND PREPARING TO GIVE CUSTOMERS ACCESS TO GREATER INFORMATION AND SERVICES.” Jeff Roster – Gartner RIS 2013 Retail Tech Trends Study Worldwide App downloads from App Store in 2013 54 % Percentage of shoppers who would use WiFi access in the store to search and post on the web while shopping 35 % 102 Associates who say that shoppers are better connected to product information than they are Source: MSI 7th Annual Shopping Study

  15. It’s TIME TO Unleash optimal SUPERIORPERFORMANCE SMARTMOBILITY IMPACTFULENGAGEMENT

  16. UNLEASH OPTIMAL… PERFORMANCE MOBILITY ENGAGEMENT • IMPROVE ASSOCIATE PRODUCTIVITY • DECREASE CUSTOMER RESPONSE TIME • BROADEN EMPLOYEE ACCESS TO PRODUCT INFORMATION • INCREASE EFFICIENCY OF BUSINESS OPERATIONS • EASY GUEST ACCESS TO A SECURE NETWORK • PERSONALIZED GREETINGS & COUPONS • NO MORE WAITING FOR IN STORE ORDER PICK-UP • EFFECTIVE EMPLOYEE ENGAGEMENT WITH SHOPPER AT POINT OF DECISION • ALWAYS-ON SECURE NETWORK • VOICE AND VIDEO COVERAGE IN-STORE • LOWER IT COST • FLEXIBLE TOPOLOGY, EASY TO DEPLOY IN RETAIL

  17. EMPOWERING ENGAGEMENT ZONE POSITION PRESENCE LIZ IS OUTSIDE YOUR STORE. YOU COULD SEND HER A WELCOME MESSAGE AND INFORM HER OF THE MEMBER ONLY SALE TODAY MICHELLE IS IN WOMENS CLOTHING. SEND HER A COUPON FOR 50% OFF ON CASHMERE. CAN BE REDEEMED FROM HER PHONE AMANDA IS IN THE PHARMACY SECTION. SHE NEEDS HELP. PICKING CHILDRENS TYLENOL. SEND HER ASSISTANCE. • • DEFINE ZONES TO DETECT CUSTOMERS IN SPECIFIC AREAS • • CRM DRIVES PROMOTIONS INCREASES PER CUSTOMER REVENUE • 5 METER ACCURACY 50% OF THE TIME • 1 METER ACCURACY 90% OF THE TIME. REQUIRES BLE TAGS • • DETECT CUSTOMERS ON PREMISES • • RULE BASED PUSH – WELCOME, COUPONS, SPECIALS

  18. MOTOROLA PRODUCT PORTFOLIO WIRED NETWORKING LOCATION ANALYTICS INTERNET OF THINGS WIRELESS LAN SECURITY CONTROLLERS AND ACCESS POINTS ADSP AND SECURE GUEST ACCESS SERVER SOFTWARE, CLIENT SDK BLUETOOTH TAGS, SENSORS WIRED SWITCHES HIGHLY SCALABLE INTELLIGENCE AT THE EDGE REDUCE TCO 1 TO 5 METER LOCATION ACCURACY ANALYTICS DRIVE UP ROI

  19. ENGAGE: ANALYTICS SOLUTIONS LOCATION ANALYTICS API WEB ANALYTICS • PRESENCE EVENTS • LOCATION DATA • LOCATION BASED EVENTS • RSSI DATA API • COUPONING • CUSTOMER PORTAL • CONCIERGE SERVICES • TARGETED ADVERTISING • BUDDY LIST • STORE MAP • PRODUCT LOCATOR • RESOURCE FINDER • AUTO ALERTS • STORE PICKUP • CONTESTS & PROMOTION • SWIRL • ACCENTURE • • HEATMAPS AND DWELL TIMES • • ZONE TRACKING • • VIEW HISTORICAL PATTERNS • PHUNWARE • IBM • AISLE411 • • TOP URLS • • TOP SEARCH TERMS • • NEW USERS AND REPEAT USERS

  20. WLAN FOR THE INTERNET OF THINGSIMPROVING CUSTOMER EXPERIENCE AT THE INTELLIGENT EDGE INCREASING DEVICE POPULATION – MULTIPLE TECHNOLOGIES OMNICHANNEL SHOPPING EXPERIENCE Asset Visibility WI-FI VIDEO SURVELLANCE ESL BLE LOCATION ZIGBEE TAGS RFID wIng 5 Network Architecture – the intelligent edge

  21. THANK YOU

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