6 industry tips for finding the right video production company

1. 6 Industry Tips for Finding the Right Video Production Company Whether you operate a business, run a non-profit or lead an organization of any type, you’re going to want to partner with a reputable and full-service video production company. But if you just type “video production companies” into Google, you’re going to get a slew of results - many of which will not fit the bill for your unique videography needs. So, how do you find the right video production company to work alongside you? Consider these 6 tips from the industry professionals to help yourself connect to the right videography resource for your enterprise. Tips to Help You Find the Right Video Production Company to Work With 1. Review their body of work. This might sound obvious, but it’s the most important tip we can offer. Through their website or some other portfolio platform, the video production company should have a body of previous work for you to look through. This is just like looking through a portfolio – you get acquainted with the quality of work that you can expect when partnering with this company. For instance, do their videos look dynamic? Does anything look drab or somehow sub-par in any way? Is the company able to present you with examples from previous clients in your or a similar industry? Take what you see and think about how well it applies to your own vision. 2. Contact previous clients. As you peruse the video production company’s portfolio, take down the names of other businesses and organizations they have worked with. Then, send out an email or call them to inquire about their experience with the company. You’re essentially conducting an interviewing process to find the right video production company to work with. These communications serve as direct references. Nobody is going to be more honest about a company’s quality of service than when they are really thrilled or really disappointed with what’s been produced. 3. Quality is worth spending a little more for. Sure, you want to save money by hiring a reasonably priced video production company. Be wary of companies that offer too-good-to-be-true prices, as there is often a very good reason why their costs are so low. Oftentimes these prices point toward the use of outdated equipment or editing software, a lack of experience, or a very limited set of services available. While it may sting to spend a little more than you may have wanted, a full-service and experienced production company is what you need. With every company out there using video to engage with their audiences, it’s only the best videos that will stand out. And for those results, you can’t cut corners. 4. Draft a creative brief. A creative brief is simply an overview as to the intended purpose of your video. Ask yourself these questions and incorporate the answers into your creative brief before discussing details with any video production company:

2. What does your company or organization do? Who is your target audience? What is the intention behind the video project? What kind of timeline are you looking at? How much can you afford to spend?           This allows you to really focus on what you want. It also helps the companies you interview with to gain a greater understanding of what your vision is. 5. Ask for proposals, not for quotes. Of course, you need to know how much you’ll be spending before you commit to working with any video production company. But instead of asking for a quote, you should invite their proposals to be delivered to you after your phone conversation. This gives you the opportunity to see exactly what you will be charged for in the form of a descriptive, detailed proposal. 6. Don’t rush the process. Hiring a video production company to work alongside your own business or organization is like hiring someone to fill any job: You want to do it right the first time. You don’t want to waste your time and your money by hiring a company that just isn’t the right fit. Gather information on several video production companies, take notes, and then compare your candidates before making a commitment. Unfortunately, it isn’t always easy to get in contact with the right video production company for your needs. But when you do manage to find that one company that will fulfill your vision and offer you a wide array of high-quality services, you’ll be glad that you were selective. This partnership should be mutually beneficial, with you receiving the highest possible quality for your budget and expectations in exchange for your hard-earned dollars. The right production company will make all of the difference when you’re ready to present your video to your audience. Don’t settle for anything less than a company that you can feel confident with. More at: https://www.baselinecommunications.com/