Arlene Finn, Sustainable Travel Officer Finola O’Driscoll, Transportation Planner

1. Counting the Benefits – Linking Health and Transport to Benefit BusinessPresentation to ECOMMs14th May 2009 Arlene Finn, Sustainable Travel Officer Finola O’Driscoll, Transportation Planner One Small Step Programme, Dublin Transportation Office

2. Presentation Outline • Irish context – modal shift needed/ DTO TDM programmes • The Pedometer Challenge – practical implementation • Lessons Learned

3. Modal shift needed in Ireland No of trips 2000000 1500000 1000000 500000 Baseline – 1.7m+ driving in 2020 Drivers post T21 investment in PT 50:50 modal share 40:60 modal share Mobility management 1991 2007 2019 1991- 2006: Distance to work doubled; number of journeys doubled, rush hour lengthening

4. Where mobility management fits: Infrastructure Provision + Travel Demand Management Green-Schools Ireland – school TPs WTP programme/ network Adamstown SDZ Pilot Residential TP Packages of incentives and deterrents

5. Smarter Travel - Ireland

6. Pedometer challenge • Sept 2008 for 1 month • Joint initiative of Irish Heart Foundation, One Small Step & partner organisations • 1700 people in 16 companies registered • 9% increase in people walking to work ”

7. Pedometer challenge ”

8. Pedometer challenge • 363 teams registered, over 240 logged steps • Teams not reaching 10K steps per day – still logging steps (still involved!) • Team Captains’ Evaluation – 9% modal shift in favour of walking (from 34% to 43%) • Mostly female involvement (78% of Team Captains responding) ”

9. Pedometer challenge Barriers to Physical Activity (and therefore walking/ cycling for commute): • Lack of self confidence • Lack of self-management skills • Lack of social support • Lack of family support Pedometer Challenge addresses these – fun, no specialist equipment, support from workplace, no fear of injury, convenient as it’s part of commute/ lunchtime ”

10. Pedometer challenge Team Captains’ Evaluation: • 85% - challenge made them aware of how much/ little activity they do • 99% intending to exercise once the challenge was over Challenge = ideal primer initiative for health & mobility management professionals ”

11. Pedometer challenge • Team Captains’ Reason for Participating in the Challenge ”

12. Pedometer challenge Comments from the winning team: “an excellent idea, being part of a teamwas a great motivator” “it was nice to be part of an activity common to the wider organisation” “The challenge generated a very positive team spirit” ”

13. Pedometer challenge Coordinators Evaluation: • 80% would do it again • 60% - challenge encouraged staff to walk for commute • Management supportive (& participating) • Comment that challenge lead to person buying a bike

14. Pedometer challenge Lessons: • Pedometers • Coordination of initiative • Step logs • Male involvement ”

15. Pedometer challenge • Very successful partnership between health charity, business and transport body. • Drew organisations in • Raised money for IHF • Increased interest in Mobility Management from Irish organisations ”

16. Contact • Arlene Finn - Sustainable Travel Officer • Finola O’Driscoll - Transportation Planner • The Dublin Transportation Office • Floor 3, Block 6/7 Irish Life Centre • Lower Abbey Street, Dublin 1, Ireland • Tel +353 1 879 8300 • www.onesmallstep.ie