1 / 14

GameStork

GameStork.com. Mohsen Ashraf Ali El-Annan Nikolas Krukowski Ralph Lee Jon Tien. Product Features/Functionality. Membership Various subscriptions with different pricing 1 game at a time for $9.99/month 2 games at a time for $15.99/month 3 games at a time for $20.99/month

blithe
Download Presentation

GameStork

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. GameStork.com Mohsen Ashraf Ali El-Annan Nikolas Krukowski Ralph Lee Jon Tien

  2. Product Features/Functionality • Membership • Various subscriptions with different pricing • 1 game at a time for $9.99/month • 2 games at a time for $15.99/month • 3 games at a time for $20.99/month • Rent games individually • Buy games • 10 day free trial membership • No due dates, no late fees, free shipping • Service Guarantee • Condition of game • Speed of service

  3. Product Features/Functionality • Game Delivery • Order games from website • Order processed at warehouse • Games sent to customer • free shipping both ways • Instructional manual sent via PDF file

  4. Product Features/Functionality • Website Interface • Categorized database • Easy to search • Game information (availability, ratings, etc…) • Tracking system • User Control Panel • Game List • Estimated arrival date (zip code) • Game recommendations (order history) • Promotions/Networks • Referral System • Bonus Points • Content Providers (GameSpot.com partnership) • Online community

  5. Product Features/Functionality

  6. Revenue Model • Monthly membership fees • Buying or individually renting games • Cost TBD • Revenue-sharing with game developers • Pursued after advanced development • Advertising

  7. Current Barriers to Entry • No strong barriers to entry • Competitor’s current position • No brand name recognition • No identifiable target market • Current marketing strategies • Word of mouth • Google searches • Market penetration • Less than 1% aggregate across total competition

  8. Creating Barriers to Entry • Becoming the market leader • Aggressive (guerilla) marketing to niche groups • Prime target market: Ages 13-17 • Target both youth and their parents • Establish revenue sharing contracts • Early Success/Short term wins • Prove model • Key hires • Service Differentiation • Take concept to next level • One stop gaming shop

  9. System requirements • Advanced IT system to manage • Fulfillment of individual orders • Integration of our Web site • Transaction processing systems • Fulfillment operations • Inventory levels • Coordination of shipping centers • Order histories

  10. System requirements • Distribution system • Locate distribution centers near target markets to assure quick delivery • metropolitan/densely populated areas • Use postal service for delivery • IT system will monitor inventories at each distribution center to ensure stock • inventory shared across different distribution centers

  11. Costs

  12. Hiring Plans • Leadership • CEO - outsider • COO - Jon • CFO - Nik • CTO - Ali • Sales/Marketing - Mohsen • Business Development - Ralph • Board of Advisors – filling the gaps • Connectors – game industry, game press • Mavens • Visionary business sense (i.e. Stemberg) • Making product cool and ubiquitous (i.e. iPod) • Salespeople – for VC and public

  13. Hiring Plans • Staff to hire • Folks who know industry well but are not being promoted. (i.e. Stemberg or JetBlue) • Drive for entrepreneurship • Gamestork operatives / referral sales • Offer a vision…take them up to the hill and show them the sunset.

  14. Timeline • April 10th • Execute Berkeley prototype with beta site • Extensive online and campus marketing • May 7th • Launch fully-functional site • Expand prototype to Bay Area • College campus representatives • HS newspapers, functions, activities • September 7th • Approach investors, developers, industry gurus with a proven concept • Establish relationships (funding, revenue-sharing, backing) • Early December • New hires • Further expansion to other metropolitan areas: LA, NY, Boston • Marketing strategy roll out

More Related