Career Benefits of Blockchain and Digital Marketing Professionals

2. Career Benefits Of Blockchain and Digital Marketing Professionals Growth and expansion in career are important, and there are different ways to achieve the same. One of the easiest ways is to look for upskilling oneself. There are different courses that will help you with the same. In recent years we have seen a growing rise in the field of digital marketing and Blockchain.

3. Creating a perfect blend of Blockchain and digital marketing will make this field grow multiple folds. In the times to come, we are going to witness a growing demand for Blockchain professionals, and to cope up with this, one needs to go for Blockchain specializations. There are different Blockchain platforms which can be useful for digital marketing. So, in this blog, we are going to understand how Blockchain and digital marketing are going to boom together.

4. Use Of Blockchain In Digital Marketing The different facets of business function is positively disrupted by Blockchain technology, and so is digital marketing. Digital marketing has become the need of the hour, and so is there a need for making this system even more useful for the user. Let's understand how Blockchain is going to influence the same:

5. ·Creating a more transparent system- One of the key features that any of the digital marketing company would be looking forward to would be having a more transparent system. Blockchain platforms guarantee the same. One of the major concerns for any B2B business is privacy.

6. The current General Data Protection Regulation and other privacy laws prevent the advertisers and marketers from collecting data for targeting the customer, but with the help of Blockchain, marketers can bridge this gap. Blockchain functions as a Digital Rights Management System, which is a smart contract. It gives the right to a user whether they want to share their personal information or not. Users have the right to choose the option.

7. ·Data security- Another aspect of Blockchain is that it helps in data security. Blockchain platforms are known to be immutable, and they store the information cryptographically. On the contrary, the conventional platform that we are using is not so protected and secure, which makes the data more vulnerable. Data insecurity is one of the reasons why most people refrain from using digital platforms. With the use of Blockchain, companies can guarantee their users about data safety and security, thus promoting the use of digital platforms.

8. ·Establishing strong customer relationships- Yes, one of the greatest use of Blockchain platforms could be in enhancing the customer relationship. Companies can make use of Blockchain, and digital marketing platform to build up trust. For example, food companies can make use of this technology to create a system that will help in tracking the information about a particular product. Provenance is one of the features of Blockchain, and digital marketing can help in profitably tapping it for the benefit of the customers and themselves.

9. Concluding thoughts- It won't be wrong to state that Blockchain and digital marketing are going to create a strong background for the growth of the companies and is also going to benefit the customers. To make this happen, we would need the backing of strong and skilled Blockchain professionals. Blockchain Council provides online Blockchain specializations which cater to different segments like finance, digital marketing, etc. If you, too, are willing to make a strong impact on the Blockchain field, then you must go for Blockchain specialization.

10. Blockchain Council Certifications You can check out our certifications, and kick start your career in the Blockchain space today. • Certified Blockchain Expert • Certified Blockchain Developer • Certified Smart Contract Developer • Certified Solidity Developer • Certified Ethereum Developer