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WORD N SOUND

WORD N SOUND. BUILDING DIGITAL BRANDS. PURPOSE / THE GAP. 2010 End of FIFA World Cup / Shut down of live venues in Johannesburg Need for space where youth can interact and perform To get young poets excited about the open mic again

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WORD N SOUND

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  1. WORD N SOUND BUILDING DIGITAL BRANDS

  2. PURPOSE / THE GAP • 2010 • End of FIFA World Cup / Shut down of live venues in Johannesburg • Need for space where youth can interact and perform • To get young poets excited about the open mic again • Give young people a safe and open environment to exchange ideas and learn and grow from each other

  3. AGENTS OF CHANGE • No one else was making efforts to solve the lack of live spaces in Newtown, esp poetry. • Had to look at ourselves and the resources we had in house. • Simultaneously gaining a lot of experience in my professional life • City Press: Web Editor | Head of Multimedia • Don’t Look Down Production | Digital Strategist and Content Producer

  4. Why Digital? • Offers immediate access to your audience which allows for easy flow of information • Opens your brand up to global market • Digital archive of the work we are currently doing through the Word N Sound blog • The audience is online, it only makes sense that we join them the discussions they are having • Viral nature of social media assist in distributing content

  5. Organising Open Mics in 2002 • Design posters • Print posters • Need distribution plan Organising Open Mics in 2013 • Design posters • Upload them to various platforms • Distribute via social media

  6. #WNSfest • We have the hashtag dedicated to the festival • Media able to access information and measure if people are as excited as we are • Able to tap into media’s social media reach. @Radio702’s tweet reaches 103 700 followers (they mentioned @Qhakaza @Afurakan @WordNSound driving traffic back to us) • The more people tweet about the show or our work we get a real sense of what the audience thinks and we are able to tailor events + activities better.

  7. Measuring audience interaction • With digital platforms becoming key to any company they have included insights and analysis  Fb, Trendsmap, Sprout Social • Stats

  8. Lessons learnt • Content is king online • Need dedicated team, resources and strategy • Understanding the brand, the tone it wants to take on and the image you want to potray

  9. Digital Tool • Facebook – Event pages, inbox for information, sharing content, Youtube – Uploading of performances, episode summaries, mini doccies, behind the scenes packages • Twtter – Live tweeting • Sound Cloud – Recorded a mixtape that is availble online • Instagram – Launched for Festival, growth is slow but important for us to claim space and use it for when the audience adopts Instagram All platforms are designed to push traffic back to blog and get everyone and anyone speaking about the brand and sharing content

  10. Partners • Market Theatre Lab • British Council Connect ZA • Live Magazine SA • BOZZA Mobile • Soweto TV • Mageu / Food Corp • Nixon • LoxionKulca • Athol Williams – Founding sposor of WNS Festival

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