Technology Advancements in the Field of Communication

1. Technology Advancements in the Field of Communication In this age and time of cut-throat competition, more and more companies and organizations are looking for ways and strategies to stay connected with the current and prospective clients and customers. With technological advancements being seen in the field of communication, this has become quite simpler and convenient. Short Message Service -A Cost Effective Way to Stay Connected with Customers These days, the use of mobile phones has become quite extensive. A majority of people carry their mobile phones with them all the time. Thus, they are able to receive messages immediately. Studies also indicate that ninety-five percent people open their messages within ten minutes of opening it. This way, the companies are able to make their message read by the potential customers.

2. Inventory Generation Using bulk SMS gateway, it is very easy and straightforward to build an inventory of SMS subscribers. In order to make use of this service, the companies need to take permission of the prospective clients. They need to be told that if they sign up for these services, they will get special discounts, deals and offers on the products and services sold by them. A majority of prospective customers are happy to avail these offers and as such they agree to get these alerts. People must opt for these SMSs. Individuals can also be encouraged and motivated to participate in contest giveaways as this is a highly effective way to ensure active participation. Cost Effective Means of Promotion Although, there is no dearth of promotional platforms and strategies which can be used to get in touch with the prospective customers. Earlier, the major advertising tools used were radios, newspapers, magazines and TV Commercials. These tools are still in use but they are quite expensive when compared with other tools like using bulk SMS gateway. The companies that are not able to afford the exorbitant cost of advertising in traditional platforms are increasingly using SMS services. This is a low-cost service and allows the sender to send a message to a large number of people in just a short span of time. This platform has not only proved to be highly affordable but has also proved to be effective by enjoying greater and better returns. The response rate is better than the traditional advertising methods that are still in use. Technology has made it possible for even small and just starting companies to get in touch with their target audience without facing any financial crunch. For More Details

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