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Discover the three key steps to effectively market any medical product or service. From creating impactful videos to developing informative web pages and sending regular emails, this system will help you connect with your target audience and establish yourself as the best in your field.
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Market Any MeDical Product or Service Three Step System to
Best way to market is to Be the Best!
Don’t boast of making the best wagon wheel & while being unaware of rockets. Charles Runels Text
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1. Make a video Reasons • If you answer a question, you’ll relieve the curiosity and they will decide to not have it (they won’t go research on the internet). • You’ll get frustrated because most will not do and you’ll get exhausted. • Most that call from the video WILL be likely to do (they will already know about the procedure and know about you). • Will connect with people you do not know. • Keeps people on your website longer and great for search engines.
1. Make a video You’re afraid of being criticized. Costs too much money. Don’t have the staff to do (or equipment). Not dress properly Accent (speech) not proper. Not sure what to say. Why not make a video
1. Make a video Get a YouTube Channel Watch some of the videos out there. Interview a patient who did well. Have your staff interview you. Use a flip chart and explain. Talk about a problem and offer the procedure as one of the solutions. How to make a video…
2. Make a web page People judge you by your web page. If you don’t talk about it then they don’t think you consider it important or that you don’t know it. If you don’t have a separate page for a procedure (for example if you just put on a list) then people don’t think you’re all that in to it. For SEO, you need at least a separate page. Having a page gives you a place to take $ and make appointments and to refer people to for education. Why to make a web page
2. make a web page Takes time. Expensive. Don’t know what to say. Why not make a web page…
3. send an email every 2 weeks (at least). Stay connected. Educate and motivate and so become elevated in the eyes of your patients (as opposed to discount and beg and become castrated). Most people need to think about things and reminded of things. It’s not your patient’s obligation to discover what you know, it’s your obligation to constantly be figuring out what’s best of your patients and then using every means possible to educate them and motivate them to seek your help. Why to send emails…
3. Send an email every 2 weeks (at least). Takes time. Don’t know what to say. Embarrassing. What if I misspell a word or use improper grammar? What if someone puts me into the spam folder? Why not to send emails…
3. Send an email every 2 weeks (at least) Subscribe to constant contact or to mail chimp Copy and paste the emails that I send to you as examples. Subscribe to the emails that I send and then do your version. Send emails about these topics… • Notification of videos that you’ve done. • Trips you’ve made. • Research you’ve read. • Family. • Classes you’ve done. • New ways of solving problems (even if you don’t offer). • Use the PS function as the ad that pays of the time of doing (about 10 minutes). How to do emails
1. Make a video 2. Make a web page 3. Send emails q 2wks
Linear relation to number of logins to $ made & number of emails read… Stay connected!