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Communication matters from day one Trends in HORIZON 2020

Explore communication strategies in Horizon 2020 projects, focusing on dissemination, impact, and leveraging effects to achieve policy goals. Learn how to effectively communicate research results to diverse audiences.

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Communication matters from day one Trends in HORIZON 2020

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  1. Paris, 6 March 2017NCP Academy - Meet&Exchange on Communication Communication matters from day oneTrends in HORIZON 2020 Alexandra Ruete Directorate-General for Research and Innovation European Commission

  2. Output & Impact!

  3. Commission's actions • Policy • Stronger focus on innovation aspect • Dissemination • Systematic disclosure of results • via Commission websites

  4. Commission's R&I Communication Related to Commission's political goals ; showing leverage effects and impact on our daily lives, our society

  5. Twitter: @EUScienceInnov@EU_H2020 • #ResearchImpactEU • Facebook: EUScienceInnov Youtube: EU Science & Innovation

  6. Output & Impact! Commission Beneficiaries

  7. Beneficiaries'Communication Actions

  8. Leaving the ivorytower… …isworthevery minute spent on it. SantiMB

  9. It is all about ourselves… Queens University

  10. It is all about society… jp_42

  11. It is all about money… kiki99

  12. H2020 contractual aspectson communication

  13. Grant Agreement Article 38.1

  14. Horizon 2020 - Grant Agreement The beneficiariesmust promote the action and its results, by providing targeted information to multiple audiences (including the media and the public) in a strategic and effective manner". (Article 38.1.1 Obligation to promote the action and its results)

  15. Communication ≠ Dissemination

  16. Horizon 2020 - Grant Agreement "Before engaging in a communication activity expected to have a major media impact, the beneficiaries must inform the [Commission] [Agency] (see Article 52)." (Article 38.1.1 Obligation to promote the action and its results)

  17. Horizon 2020 - Grant Agreement Acknowledgement of EU funding (Article 38.1.2) • Use EU emblem High-resolution emblems are available here https://europa.eu/european-union/about-eu/symbols/flag_en • Use text as indicated in GA

  18. Horizon 2020Annotated Grant Agreement • Proposal: work package for communication (or included in another work package) • Comprehensive communication plan • Address the "public policy perspective" • Communication proportionate to the action • Free choice of communication activities

  19. Good communication • Start at the outset, continue through entire lifetime • Plan strategically • Identify and set clear communication objectives • Target audiences beyond own community • Choose pertinent messages • Use the right medium and means 

  20. "Communicating EU Research & Innovation - Guidance for project participants - " http://ec.europa.eu/research/participants/data/ref/h2020/other/gm/h2020-guide-comm_en.pdf

  21. Horizon 2020 Online Manual Communicating your project Acknowledging EU funding

  22. Communication in the H2020 project lifecycle Proposal • Work package for communication (or in another work package)  Evaluation • "Impact" criterion  Reporting • Communication plan • Progress overview of communication activities  Project Management • PO: interim and final assessment • Beneficiaries: inform EC prior to major communication activity

  23. Communicating H2020 projects - Summary • Increased importance of communication • Work package on communication in the proposal and the grant agreement (GA article 38.1) • Promote your project and its results beyond the projects own community • Communicate your research in a way that is understood by non-specialist, e.g. the media and the public • Inform us in advance of communication activities expected to have a major media impact • Communication ≠ Dissemination • Dissemination (GA article 29) is a separate obligation (e.g. through scientific articles and conferences)

  24. Reference material • Horizon 2020 Online Manual • Communicating your project http://ec.europa.eu/research/participants/docs/h2020-funding-guide/grants/grant-management/communication_en.htm • Acknowledging EU funding http://ec.europa.eu/research/participants/docs/h2020-funding-guide/grants/grant-management/acknowledge-funding_en.htm • Annotated Grant Agreement http://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/amga/h2020-amga_en.pdf • Brochure "Communicating EU Research & Innovation" http://ec.europa.eu/research/participants/data/ref/h2020/other/gm/h2020-guide-comm_en.pdf • The EU Guide to Science Communication – videos https://www.youtube.com/playlist?list=PLvpwIjZTs-Lhe0wu6uy8gr7JFfmv8EZuH

  25. Thank you! Directorate General for Research & Innovation External & Internal Communication UnitAlexandra Ruete – alexandra.ruete@ec.europa.eu

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