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Bolortsetseg Sanjaa. Dornod Pride campaign. CRITICAL ANALYSIS PRESENTATION. Site: Toson khulstai NRA, Dornod province, Mongolia.
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Bolortsetseg Sanjaa Dornod Pride campaign CRITICAL ANALYSIS PRESENTATION
Site: Tosonkhulstai NRA, Dornod province, Mongolia • Eastern steppe consists of three provinces (aimag) for Dornod, Khentii, and Sukhbaatar so those provinces occupy over 250.000 square km and overall population is 200.600 people in the area. • Wilderness is home to one of the world’s last great migrating the Mongolian gazelle /Procapragutturosa/ CRITICAL ANALYSIS PRESENTATION
Dornod Pride Campaign will increase the Mongolian Gazelle population by 20% by reducing the urban people's and soum citizens' widespread and unsustainable hunting of steppe wildlife by 2015-02-01. The Strategy in Dornod province CRITICAL ANALYSIS PRESENTATION
Target audience: Hunters 1. Urban hunters (hunters based in city of Choibalsan and soum centers (herders) closest to gazelle birthing areas) CRITICAL ANALYSIS PRESENTATION
Tosonkhulstai NRA, Dornod Theory of Change Results & Critical Analysis CRITICAL ANALYSIS PRESENTATION
CR Conservation Result Goal By September 2015, (~1.4 million up from 1.2 million) The number of gazelle population increases by 20% point in the Eastern Steppe. CRITICAL ANALYSIS PRESENTATION
K CR Knowledge Conservation Result Result Hunters awareness of household permits that can be purchased for permission to hunt increased by CB75pp, Soum 14pp. CB: 100% (n=10) up from 25.4% (n= 16) S : 54% (n=25) up from 40% (n=14) CRITICAL ANALYSIS PRESENTATION
A K CR Attitude Knowledge Conservation Result Results hunters feel it is easy to purchase household permit before hunt increases CB 82.5pp and Soum 30pp. CB: 100% (n=12) up from 17.5% (n= 11) S:76 % (n=35) up from 46% (n= 16) CRITICAL ANALYSIS PRESENTATION
A K CR IC Attitude Knowledge Conservation Result Interpersonal communications Result Hunters discussed about purchasing a household permit before hunt to Inspector increased by CB 11.7pp and Soum 9.5pp but answered people who have talk to anyone increased by CB 62.9pp and Soum 41.7pp. CB: 18.2% (n=2) up from 6.5% (n=5) S: 15.2% (n=7) up from 5.7% (n=2) CB: 100% (n=14) up from 37.1% (n=27) S: 67.4% (n=24) up from 25.7 (n=7) CRITICAL ANALYSIS PRESENTATION
A K CR IC Attitude Knowledge Conservation Result Interpersonal communications Critical Analysis Hunters are more become hunting law regulation and to feeling easy to hunt before when you go field. (IC) Soum hunters talking to someone about permits. - Text SMS: 192 users says posters with hunting law permit information and response/feedback 27users. - MNB kids program-show gazelle information - Poster including hunting permit information CRITICAL ANALYSIS PRESENTATION
BR IC A K CR Barrier Removal Attitude Attitude Knowledge Conservation Result Results Key partners conduct 1 hunting trainings (August) for 15 hunters in each 4 Soums/ (1) and find 75 hunters. SMS text: sent 1617 users/response from users 41. Critical Analysis Hunters more participated and they want to more training on Bag/district level. Hunting report proposed to MNET on December CRITICAL ANALYSIS PRESENTATION
Barrier Removal Deep Dive Key partners had 3 meetings to decide on how to improve, permit monitoring, permit distribution and collection of information from hunters. Next year they will provide permit to 28 hunters (~90/3 soums) and need to clarify the distribution system (provide 500permits/annually): In 2010 (from May to present) due to ongoing ungulate disease outbreak no hunting permits were distributed. CRITICAL ANALYSIS PRESENTATION
BC BR IC A K CR Behavior Change Barrier Removal Attitude Attitude Knowledge Conservation Result Results Only few hunters hunted, did they purchased a permit on last time CB 5.1pp and Soum 30pp. CB: 14.3% (n=1) down from 19.4% (n=6) S: 4.3% (n=2) down from 34.3% (n=12) Critical Analysis Survey time was hunting season although disease impacting and not sell any permits to locals. Also maybe they hunted in season time or not selling permit then they maybe follow. CRITICAL ANALYSIS PRESENTATION
BC CR K IC A TR BR Add relevant picture Conservation Result Attitude Knowledge Barrier Removal Attitude Threat Reduction Attitude • Number of hunters arrested or given penalties for illegal activities . Reduction was CB 4.7pp & • Soum27.1. • CB: 19% (n=12) to 14.3% (n=1) • S: 31.4% (n=11) to 4.3% (n=2) • Critical Analysis • Ranger patrolling for illegal hunting activity and decreased from last year to this year (27 to 15) overall. CRITICAL ANALYSIS PRESENTATION
BC TR BR IC A K CR Attitude Threat Reduction Barrier Removal Attitude Attitude Knowledge Conservation Result Results Researcher survey: MAS (5 million ) 2010 Critical Analysis: Migration species to hard evaluation MAS to count again in future. It is good number to increased but locals doesn’t believe it. (they think 1.5million) Herders look: Gazelle = 427 (2009) Gazelle=398 (2010) CRITICAL ANALYSIS PRESENTATION
How we monitored success? • Qualitative & Quantitative Results • Number of hunting training • More Wildlife event • Continue text SMS • To built more communication with hunters (to find more hunters • Partnership CRITICAL ANALYSIS PRESENTATION
How we monitored success? Lead Agency Partner Perspective- WCS Mongolia The Pride campaign has significantly increased our organization’s capacity to engage conservation partners, build support for our conservation activities and effectively reach out to community members and stakeholders at our conservation target sites. Greatest outcome---The campaign has strengthened relationships among conservation partners and agencies in the region where we work. The PRIDE everyone feels has greatly increased levels of motivation and conservation action on the Eastern Steppe. CRITICAL ANALYSIS PRESENTATION
Where are we and where are we going? Where are your target audiences at on the Theory of Change? K +A+IC+BR BC TR CR Hunters What are your future goals to move them along the Theory of Change? • Focus to: • Continue Mass media and Community outreach activities • Conduct hunting training and keep engaged hunters • Include Wildlife Trade –most hunted species • Try to work additional target audience- Sellers CRITICAL ANALYSIS PRESENTATION