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Law Firms Websites - Profit or Loss?

Law Firms Websites - Profit or Loss?. Law London 2007 David Gilroy Sales & Marketing Director. Key topics. “Current design” About making more money than it costs Home page, people, content Search engine optimisation. New Business The EasyJet effect Search engines Support the brand

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Law Firms Websites - Profit or Loss?

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  1. Law Firms Websites - Profit or Loss? Law London 2007 David GilroySales & Marketing Director

  2. Key topics • “Current design” • About making more money than it costs • Home page, people, content • Search engine optimisation

  3. New Business The EasyJet effect Search engines Support the brand Staff profiles News and content Online tools e.g. conveyancing calculator Tips booklets Client Service Online case management Cross selling via email newsletters Added value content PMS integration Intranet integration Online credit card payments Video upload (trainees) Audio testimonials What can your site do? 20% 80%

  4. Print v Email Cost Comparison Asdad

  5. Tracking clicks

  6. Statistics spike screenshot

  7. Client name hidden Client name hidden Town name hidden Town name hidden Town name hidden Town name hidden

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