80 likes | 199 Views
MJF7 Strategy concepts overview (3): Competitive and collaborative strategies. 1-1. Competitive strategies. Business level Cost leadership Differentiation Focused cost leadership Focused differentiation Integrated cost/differentiation. 1-2. Competitive strategies. Corporate level
E N D
MJF7Strategy concepts overview (3):Competitive and collaborative strategies
1-1. Competitive strategies • Business level • Cost leadership • Differentiation • Focused cost leadership • Focused differentiation • Integrated cost/differentiation
1-2. Competitive strategies • Corporate level • Diversification strategy • Product diversification • Degree of diversification • Level of relatedness • Geographical diversification • Global strategy • Vertical integration strategy • Internal growth or M&A
2. Collaborative strategies • Strategic alliances • Non-equity alliance (contract base) • Equity alliance • Joint venture • Franchising, management contract, licensing, etc.
3. Organizational arrangement in global strategy • Cultural difference • Individualism, power distance, masculinity, and uncertain avoidance • Headquarters-subsidiaries relationship • Discussion: What is the best way to organize multinational corporations?
3. Organizational arrangement in global strategy • Headquarters-subsidiaries relationship (continued) • International • Multinational (= multidomestic) • Global • Transnational
4. Global corporate environmenttoward the next millennium 4-1: What happened in the current millennium? • Accelerated cross-border movement of capital and manufacturing activities (the pivotal roles of global financial capital markets and MNCs) • Severe competition between trade regions (blocs) and between countries • The transformation of industry from Fordism to Post-Fordism • Liberalization, diversification and decentralization of economic activities in both developed and developing countries • Rapid advancement of communication technologies
4. Global corporate environmenttoward the next millennium 4-2: What is likely to happen in the next millennium?